Five Sessions You Won't Want to Miss at Marketing Outlook Forum

Hosted by the Travel and Tourism Research Association (TTRA) , Marketing Outlook Forum is designed to explore the latest trends in tourism marketing and provide attendees with strategies and insights to inform and drive innovative business decisions.

You won't want to miss these five sessions:

1. Recovery and Risks for the Travel Industry: The travel industry has faced unprecedented challenges in recent years, and this session will provide valuable insights on the road to recovery. Speakers Adam Sacks (President, Tourism Economics ) and John Leer (Chief Economist, Morning Consult ) will discuss the latest trends and risks facing the industry and provide valuable insights on how to navigate these challenges.
2. The 3 T's: New Trends, Tools, and Tactics in Digital Marketing: Join Florian Herrmann Hermann (CEO, Hermann Global), Paul McLeod (Director of Analytics, Simpleview ), and Shawn Johnson (Head of Industry, Travel at 谷歌 ), as they discuss the latest developments in the world of digital marketing. This panel will provide attendees with practical tips and strategies for staying ahead of the curve and making the most of their online marketing efforts.
3. DMO Breakfast and Roundtable: Network and discuss the latest trends in tourism research with Marlise Taylor (Director of Research? Economic Development Partnership of North Carolina (EDPNC) ), Jeffrey Eslinger (Senior Director of Market Insights at Hawaii Visitors & Convention Bureau ), and Dee Ann McKinney (Research Director at Missouri Division of Tourism). This session will provide a platform for discussion among Destination Marketing Organizations (DMOs).
4. Marketing Managers' Lunch: Join Heath Dillard , President & CEO of VisitGreenvilleSC , and Chris Davidson , Executive Vice President of Insights & Strategy at MMGY Global , for a networking lunch and discussion on the latest trends and challenges facing marketing managers. This session will provide valuable insights and networking opportunities for anyone working in destination marketing.
5. Flying the Uncertain Skies: The airline industry has faced its share of challenges in recent years. This session will provide valuable insights into the state of the industry and its outlook for the future.?Get valuable insights on the future of the airline industry from experts, including Cindy Decker (Vice President, Business Intelligence & Market Strategy, Houston First Corporation ) and Steve Ross (Managing Director – Sales Central and Canada, United Airlines ), Jeff Pelletier , (Managing Director, Airline Data Inc ), Jodie Brinkerhoff , (Vice President, Innovation at Dallas Fort Worth International Airport (DFW) ), and Dan Swain (Strategic Account Executive, Airlines Reporting Corporation (ARC) .

In addition to these sessions, Marketing Outlook Forum will offer networking opportunities, awards presentations, and a welcome reception hosted by Houston First Corporation .?

View the complete MOF Schedule.

Join us at Marketing Outlook Forum in Houston, Texas, for a 3-day conference exploring the latest trends and strategies in tourism marketing! Hear from industry experts and network with other professionals.

Register now to reserve your spot at this can't-miss event for tourism marketing professionals.?Don't miss out!

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