Five Reasons Why Your Social Media Posts Will Fail to Get Engagement
Richard Moore
I get founders & entrepreneurs to sell with elegance | Art of Sell programme now open (see my featured link)
Producing content is pointless unless you take the right steps to generate engagement
1. Value-led content is missing or at best seriously lacking: Look, unless your audience is so bought into you that thousands of them see your every move as infallible (you wouldn't be reading this, if that was the case ??), then you need to bring something to the table. Share an insight. Be helpful. Give some value. Engage with your own brain first and then give us your twist on things.
2. You expect one-way traffic: Someone liked a post of yours? Send them a message and thank them! You got a comment? So start a conversation and tag someone that might also have something to add on the topic. Don't expect others to do all the work, to like, to comment, to share, to message; you have to LEAD with the engagement.
3. Your distribution sucks: Why does great content travel? Because people share it - among friends and across platforms. Especially when you're starting out, make sure you're working just as hard on your distribution (joining with influencers and sharing in groups, for instance) as you are the content itself. Don't be passive and hope; work your network and have your content shared.
"Don't be passive and hope; work your network and have your content shared"
4. You're getting boring: If it's the same style of memes every day, even for those followers with you on their news feed, you'll begin to fade from view. You may physically be there, but you're really just the backdrop - the posts that people grow to become immune to, as they scroll to the content that really interests them. So, switch it up - try different types of post and see what pops. Running a group? Start a poll. Got a personal fanpage? Go live and show people your world. Without new creativity on display, you'll become "that guy people used to follow".
5. Consistency to you means posting once or twice a week: Well done, you've "shown up". But sorry, often even once a day isn't enough! Abundance is the antidote to obscurity and unless you're working the higher frequency angle too, you're going to get missed - drowned out by those that share different ideas and thoughts repeatedly across a day. And it's this posting repetition that takes content and brands from being not just interesting, but remembered.
I've barely scratched the surface, right? What other mistakes hold people back from generating engagement? ??
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Richard Moore is the Founder of the Basics of Sales course. You can connect with him on Twitter, Facebook, LinkedIn, YouTube and Instagram.
Find out more at www.TheRichardMoore.com
Empowering Expats to Land Their Dream Job in Denmark ?? 100+ Success Stories
6 年I keep reading your articles and your style is so you (I mean it in the best way possible). You get your point across clear as day. Point #2?is the challenge that I have seen in your most recent post regarding the 3 C's that I can relate to. But the real question is how to engage with everyone when you have thousands of views and so many likes? When you are a one-man band, that is a feat for the ages. How would you conquer this giant?
MotoExplorer UK
6 年Great overview & useful reminders Richard, as someone who's also worked in sales and a basic level of my own business marketing - there's good information here to reminder to focus on the basics first and build quality meaningful, helpful content. Appreciate your insights - good work Richard.
Administrative Assistant & Agent Representative at State Farm Insurance Agency
6 年This advice was insightful and helped me remember the basics of online interactions and how impactful they are the customers!
Operations Research and Systems Analyst @ US Army (CIO)
6 年Engagement is the ultimate Achilles heel to online marketing. Actual metrics should always involve a $ sign.