FIVE REASONS WHY YOU NEED TO INCORPORATE AI IN YOUR CONTENT MARKETING STRATEGY
2017 was the year of the chatbot for Internet marketing, and probably the first big customer-facing application of Artificial Intelligence (AI) for business purposes. We believe that the next few years will see an increasing number of uses for AI in business, including content marketing. The sooner you can get ahead of the curve by using AI for content research and generation, the better. Here are two reasons why this should be on your radar in 2018.
Voice Searches
A traditional way of finding topics to write about is by seeing how people find your site. However, more people are starting to use voice searches rather than text searches. Incorporating voice search into your website can be a good foot in the door for using AI in your business, especially if you are targeting mobile users. From a content marketing perspective, voice queries are often far more accurate in revealing what customers want than text searches. The sooner you can get comfortable using, offering, and analyzing voice input the better prepared you’ll be.
Audience-focused Content
Today’s content marketing strategies start with an educated guess as to what the audience wants to read, then use feedback on that guess to create additional pieces. It’s hard to ask the audience as a whole what it is they want to learn or know about next. At least, it was until AI came along.
Predictive analytics, like the type CONCURED has developed, will help content providers know in advance what people want to read online.
Instead of focusing on what the business thinks the audience wants, we’ll be able to explore observable patterns in Internet usage to create truly audience-focused content.
Learn more about the three remaining ways in which AI-based tools can feed into your content marketing strategy by clicking the link below.