Five reasons why transparency in Commerce Advertising is the key to success.

What does transparency mean in Commerce Advertising?

As a meta-network, at digidip - a mrge company , we operate at the intersection of advertisers and publishers, fostering synergies between both sides. We streamline the process by aggregating numerous affiliate programs on a CPA and CPC basis, effectively saving #advertisers and #publishers valuable time and effort.?

Offering a service that sits at the intersection of so many different parties further means that trust and cooperation with every participant are important if you want to add value for everyone, ultimately a win-win scenario.?

Here are five reasons why all parties involved, including advertisers, publishers, and networks, equally benefit from it.

1. Building a stronger foundation of trust: Honesty and transparency are highly prized by our partners, and open communication is essential to achieve this. In the context of Commerce Advertising, this means that advertisers seek to know which publishers they are partnering with. They want to see the exact sources of their traffic and understand how much and to whom they are paying commission to. Hence, it is crucial to maintain open and transparent communication on both the publisher and advertiser sides regarding our collaborations as a meta-network. Most networks now possess the infrastructure to enable the passing of publisher IDs back for each sale. This approach ensures that, on one hand, we create a safe space, fostering trust and confidence among all parties involved. On the other hand, this helps us partner up with more brands in general and to scale up our publisher's earnings easily.
2. Informed decision-making: Based on this transparency, our partners can make significantly more informed decisions for their future endeavors. For instance, if they are aware that articles perform exceptionally well with a specific publisher, generating substantial traffic and sales, they can proactively request us to increase the publication of articles with that publisher. In such cases, they are also more willing to consider offering higher commissions.?
3. Less is more: Instead of trying to cover multiple publishers simultaneously, it is better to focus on one publisher at a time and help them optimize their content and performance in order to max out earnings. By transparently showcasing these efforts, we quickly increase the attention of advertisers who, ideally, want to collaborate with the right publishers. We repeat this process, publisher by publisher, gradually scaling all of our partners up, whether they are brands or publishers.
4. Transparency has become the gold standard: Major brands have been involved in affiliate marketing for a significant period and have collaborated with various meta-networks. Based on their experiences, they now expect us to operate with utmost transparency. Failing to meet this expectation may result in minimal to no engagement with subnetworks. Therefore, transparency holds immense value for us as a meta-network, as it is essential for maintaining trust.?
5. Long-term partnerships: While keeping our collaborations confidential might result in short-term financial gains, it also poses a risk of losing our partners in the long run. On the contrary, the measures described above foster trust, ultimately leading to enduring and mutually beneficial partnerships. These actions contribute to establishing a foundation of trust, ensuring sustained success, and creating a culture of appreciation in our partnerships.

Transparency in Commerce Advertising is increasingly demanded by both advertisers and publishers. As meta-networks, when we prioritize and deliver this transparency, it results in mutual benefits for everyone. If you are interested in learning more about our specific approach to transparency, please don't hesitate to reach out to us and explore more.

Speaking of transparency, digidip is a business entity of mrge .