Five Reasons Why Partnering with GoTo is Good for Your Business
Gerald Byrne
Vice President, Channel Sales – EMEA @ Coupa | Former CRO @ Ciphr | Board Member & Advisor | Growth & Transformation Leader | Driving Success Across Sales, Partnerships, Operations & Marketing
Our first-ever Partner Appreciation Week is all about showing how much we value our partner network and the relationships that underpin it. But why should resellers, agents, MSP's or telecoms providers want to partner with GoTo? ?
Fundamentally, it’s because partners are not just an add-on to our sales force – they are an integral part of our entire sales ecosystem. We recognise that they provide a vital link between our products and SMB customers globally. ?
Because we value our partner relationships so highly, we invest a great deal of energy, expertise and resources in supporting our partners. That means giving them the tools, technologies and information they need to capitalise on opportunities, build stronger relationships with customers, enter new markets and achieve sustainable business growth.
?If I had to boil it down, I’d say the top-five benefits of partnering with GoTo are:
?1. Growth opportunities
Market-leading GoTo products enable partners to directly address the needs of SMB customers, and reach new markets. They also provide opportunities to cross-sell and upsell among existing customers.
2. Earn reliable revenues
We offer excellent remuneration, commissions and incentives, tailored to each partner’s business model – providing valuable recurring revenue streams.
?3. Customer service excellence
Our specialists provide technical, marketing, sales and customer-service support to help partners deliver a seamless, professional service to their customers.
?4. Competitive advantage
We dedicate resources to help partners promote GoTo products effectively, analyse opportunities, design solutions and close deals.
?5. Build stronger relationships
GoTo products, backed by high standards of service and support, enable partners to build stronger relationships with customers – and enhance their reputation in the market.
?In tomorrow’s Partner Appreciation Week blog, I’ll explain how we help our partners succeed in the SMB marketplace.