Five Reasons it's Time for a LinkedIn?? Profile Update

I want you to try something - go to Google and type your name in the search bar. Now scroll and I would venture to guess that your LinkedIn profile is one of the top five search results – perhaps the first if you have a unique name.

If someone googles you and finds their way to your LinkedIn profile, what impression would they get? Does your profile make you proud or make you cringe?

It goes without saying that LinkedIn is the place for B2B networking. This is why it is essential that your profile adequately represents you to your network and potential customers.

So be honest, are you over due for an update? Here are five signs that tell you it's time to hit the refresh button:

1. Your Profile is Collecting Dust

If it's been more than 2-3 years since you last updated your profile, it's time to

dust it off. Hate to break it to you but LinkedIn profiles are never done – they need constant attention to make small tweaks and updates. But every few years, it’s good to assess your LinkedIn profile and ask yourself:

• How old is my profile picture?
• Does my headline adequately describe me?
• Does my ABOUT section sound like a resume and is it written in the 3rd person?
• Are my SKILLS representative of what I do?
• Am speaking to my target audience?

Updating your LinkedIn profile ensures it is up to date and working to meet your specific goals.

2. Your Branding & Messaging Have Changed

Whether you own your business or work for a company, messaging changes over time. Products and services are added or phased out. Branding and internal messaging get fine-tuned. Your LinkedIn profile needs to reflect the current brand and message of your business, otherwise, it’s confusing and unclear to your customers.

3. You Want to Take Advantage of the New Features

LinkedIn has changed…A LOT. In the past year, there were over 200 changes on the platform. It can be very difficult to keep up with all the new updates and understand how you can integrate them into your profile and strategy.?

By updating your profile, you can leverage some of these newer features many of which have been built to get more eyes on YOU.

4. Your Profile Sounds Like Your Resume

Over the last 3-5 years, there has been a massive change on LinkedIn. It is no longer the digital equivalent of your professional resume. It is a 24-7 NETWORKING event – the place to show up and engage with like-minded professionals around the world. If your profile sounds like a resume, you are missing out on massive opportunities.

5. You are Ready to Kick Start a More Comprehensive LinkedIn Strategy

Your LinkedIn profile is the foundation of any strategy. If your profile is incomplete or out of date, you are building your presence on a weak foundation. Updating your profile can help set you up for success as you kick off a more comprehensive LinkedIn strategy focused on building a strategic network, sharing content that speaks to your audience and building those all important relationships. Getting your LinkedIn profile in good working order will set you apart? and set you up for success!

READY TO TAKE YOUR LINKEDIN PROFILE TO THE NEXT LEVEL?

The way you present yourself on LinkedIn is crucial to your business growth. If you related to any of the points above, I'd love to help you position yourself for success on LinkedIn with my core service offer, a LinkedIn Profile Renovation. Take advantage of the current pricing before it increases