Five reasons to invest in India in 2015

Five reasons to invest in India in 2015

Lots of British and US companies who are heavily committed to China seem reluctant to develop a significant presence in India for some reason. They cite a number of obstacles to market entry in India such as IP risks, corruption, bureaucracy, the size of the country and even language barriers – forgetting that China also poses all of those dilemmas in equal measure!

India is no more difficult a market to crack than any other emerging market – we know that because we have helped hundreds of western companies enter India and make a success of their business there. Of course, it is important that you approach the country in the right way, do your preparation and select the right partners – but if you do the right things and have a good product, the chances are you’ll be successful.

Here are 5 simple reasons to look at India NOW (not next year but NOW!):

  1. Political stability – for the first time in a generation, the country has a stable government with a viable working majority. India has been politically paralysed for decades which has undoubtedly hindered its progress but Narendra Modi’s government now has the mandate and the appetite to force through changes – changes which will include dramatically improving governance procedures.
  2. Demographics – unlike China, India has a very positive demographic profile. Of its 1.3 billion people, 50 % of them are under the age of 25 and 65% are under the age of 35. Think of the number of new consumers entering the Indian market place over the next 5 – 10 years. The next decade will see more new consumers coming into the Indian market place than in any other country in the history of the world.
  3. Poor infrastructure – paradoxically, the famously parlous state of India’s creaking infrastructure says just one thing – opportunity. India needs everything. It needs roads, railway upgrades, airports, utility networks of all kinds, hospitals, schools, universities, ports…..The list is endless and cross-sector. India probably needs the goods or services you provide and it probably needs a lot of them.
  4. Highly educated population – granted this is a mixed picture. Not all Indians – by a long way – are IT graduates from prestigious Technical Colleges but many of them are. Many clients think that they won’t be able to recruit employees who ‘get’ their offering. The truth is that they will almost certainly be able to recruit very skilled, ambitious, hard-working, enthusiastic employees who can help their business thrive.
  5. Energy – everybody who comes back from India is just blown away by the energy and vibrancy of the place. Everybody is on the move. Everybody is looking to go places, improve their lot and help the country to grow. It’s an amazing country that believes in its own future.

I’m not saying that developing a business in India can be done overnight or that there will not be obstacles along the way. But with a good strategic plan, some commitment to investing in growth, the right partners and excellent people on the ground wearing your shirt, India could be transformative for your business.

I heard a fascinating comment made by a senior Indian banker last year. He said that people who invest in India NOW will reap exponential rewards in comparison to those who sit on their hands and wait to see what happens. I am convinced he is absolutely correct about that.

Dr. Mohan Singh Sudan

President & CEO- Chamber for International Trade & Industry

9 年

Nice article, but still there is tremendous opportunities for the developed countries to look for India,the largest emerging market in global economy to expand their businesses specially in selling their technologies, area of consultancy and j/vs

回复
Mohamed Al-Shahawy

Chief Strategy Officer | Business Transformation & Growth Architect | Expert in Strategy Development, Digital Transformation, and Market Research.

10 年

Totally agree. But again, it's not an easy task. Needs a real strategy.

回复
V.J Maury

Video Games Media & Entertainment Strategy & Tactics

10 年

I agree 100%.

回复
Shivam Arora

Audit and SOX Head | Growth Strategist | Chartered Accountant | Ex-Big4

10 年

Very true! Indian market definitely has some great potential. Specially with the vision Mr. Modi has for India, the market will open up for investors further in the coming years.

回复
Christopher Dobroczynski

Application / Solution Consultant — Master Data Management (MDM) at Stibo Systems. Exploring Digital Humanities — a non-payment side hustle.

10 年

Point 5 is especially true from a foreigner's perspective.

回复

要查看或添加评论,请登录

Keith Warburton的更多文章

  • A few tips on doing business in India

    A few tips on doing business in India

    The economic pundits say that India will be the world’s second largest economy by 2030 (with China top and the USA…

    4 条评论
  • Does digital make the world smaller?

    Does digital make the world smaller?

    The internet and digital marketing bring the world to our door and make access to new markets infinitely easier – or…

    3 条评论
  • Does digital actually make the world smaller?

    Does digital actually make the world smaller?

    The internet and digital marketing bring the world to our door and make access to new markets infinitely easier – or…

  • Five Criteria for Selecting an Outsource Partner in India

    Five Criteria for Selecting an Outsource Partner in India

    Over the years I’ve been involved in a number of major projects where U.S.

    2 条评论
  • Most of my Linkedin Contacts are WEIRD

    Most of my Linkedin Contacts are WEIRD

    Most of my Linkedin Contacts are WEIRD (but not all of them) It’s probably not a great idea to start a post by…

    5 条评论
  • Brexit? For Pete’s sake don’t ask ME to vote on it!

    Brexit? For Pete’s sake don’t ask ME to vote on it!

    This isn’t going to be a rant on whether the EU is good or bad for the UK – we are going to hear far too much of that…

    2 条评论
  • FDI Confidence in India Fell in 2015

    FDI Confidence in India Fell in 2015

    The influential AT Kearney Foreign Direct Investment Confidence Index for 2015 somewhat unexpectedly reports a…

    4 条评论
  • Should we be worried about China?

    Should we be worried about China?

    Once again the economic news has been dominated by stock market turmoil in China and its knock-on effect around the…

    1 条评论
  • Five Predictions for SME International Growth in 2016

    Five Predictions for SME International Growth in 2016

    It’s a mugs game, I know but I thought I’d start the year off by making a few early predictions and discussing what…

    2 条评论
  • Climate Change, Aids and Vladimir Putin

    Climate Change, Aids and Vladimir Putin

    That’s a pretty outrageous title for a post and on the surface difficult to see what the three things have in common…

社区洞察

其他会员也浏览了