Five Reasons to Invest in a Fractional Chief Social Media Manager

The complexities of managing a social media profile can be overwhelming. The list goes on, from creating content and interacting with followers to keeping up with trends and monitoring performance. If this is your top challenge, consider investing in a fractional chief social media manager.

A fractional chief social media manager can provide strategic guidance and insights to optimize your online presence and maintain a successful brand identity across multiple platforms.

If you want to learn about everything a fractional chief social media manager can offer, you've come to the right place. Continue reading for the top five benefits of hiring one for your brand's success.?

Benefits of Hiring a Fractional Chief Social Media Manager

1. Personalized strategies

McKinsey's Next in Personalization 2021 Report showed that 71% of consumers expect personalized experiences from brands and businesses. Yet, with 54% of organizations citing a lack of time and resources as their biggest challenge in social media marketing, hiring someone to do the work makes sense.?

A fractional chief social media manager can provide you with personalized strategies that work for your specific business needs. They will create and implement a tailored plan to make sure you're engaging the right audience, tracking performance, and staying up-to-date on trends.

2. Measurable results

Performance reports provide critical insights into the effectiveness of your efforts, allowing you to identify strengths and weaknesses and make informed decisions about future campaigns. A fractional chief social media manager can analyze this data to create strategies to generate measurable long-term results.

In addition, you can gain insights into vital metrics such as engagement rate, reach, website clicks, etc. When combined with analytics tools like Google Analytics or Facebook Insights, this data can help you track the success of your business.

3. Access to specialized knowledge

From staying on top of the ever-changing algorithm updates to optimizing strategies for maximum return on investment, having someone with a deep understanding of the industry can make all the difference.

They use analytics tools to track performance and provide insight into campaigns' success so businesses can make changes for better results.

4. Adaptability and scalability

Fractional chief social media managers are well-versed in the digital landscape, enabling them to quickly and easily adapt to changes in the industry.?

Their ability to quickly scale up or down depending on a company's needs makes them ideal for businesses that are rapidly growing or need to reduce expenses during times of financial uncertainty.

5. Cost-effective

Hiring a fractional chief social media manager is an affordable and effective way to optimize your online presence.?

Unlike full-time employees like a chief marketing officer, whose average salary is $175,000 per annum, with base salaries reaching $300,000, fractionals will typically cost you a fraction of that amount based on the amount of time you want to commit to in a contract. They can be hired for short-term engagements, making them ideal for startups needing to keep costs low but need expert help.?

Conclusion

Working with a fractional chief social media manager can help you boost your online presence with tailored strategies and measurable results for a maximized return on your investment. Send me a DM, and let us discuss how I can help you achieve your goals.

Jennifer Mannion is an executive creative leader and marketing consultant in the St. Louis, Missouri area. She works with national clients to improve their marketing and creative strategy, content development and creative direction. She is also the owner of Pixie Posie, LLC, a writer, photographer, artist and singer.