Five Questions to Ask Yourself to Avoid CRM Implementation Failures
CLIENTSFirst Consulting
Committed to the growth and success of our clients through CRM, emarketing and data quality consulting services
Did you know that 70% of all CRM implementations fail to meet expectations?
That’s a staggering number.
A failed CRM implementation costs firms thousands of dollars, and wasted time and resources. And for those in charge of running the CRM system, their credibility.
But these high CRM failure rates fail to show the real reason CRM implementations fail so often, which is due to people and process issues.
Technology should not be your initial focus. Concentrate your time and resources on the professionals who will be using the system by demonstrating the system’s value.
To further increase the chances of success, ask yourself these questions:
By clearly defining organizational value and addressing your firm’s needs and goals upfront, firms can achieve CRM success and see big returns on their initial project investment.
But, your work isn’t done there.
‘CRM success is an ongoing project that takes dedicated resources to maintain the overall integrity of the system. Pre-pandemic, your data quality degraded by 30% every year, post-pandemic, your data quality could be degrading by more than 50%.
You can also invest in the success of your firm by dedicating in-house, or outsourced data stewards to regularly check and update your CRM data.
In this video, Chris Fritsch explores how to overcome CRM failures – and avoid it – in more detail.
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8 个月Great article! there has to be 100% participation throughout the organization and accountability for usage. Otherwise, it’s a waste of time and resources.
Thank you for sharing your insights on reducing the failure percentage! A great read!
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8 个月Thank you for sharing this insightful post. The statistics are indeed eye-opening. It's crucial for organizations to address the underlying people and process issues to ensure the success of CRM implementations. Thanks again for sharing!