Five packaging trends businesses are following and why you should too
American Paper & Twine, a Division of Imperial Dade
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The packaging industry plays a huge role in nearly every manufacturing business in the United States. Many businesses outside of manufacturing also rely on packaging teams for commercial packaging and shipping needs.
Packaging is an important way to protect goods during transit, save money by preventing damage, and can be an effective strategy for promoting a brand or business. This is why the packaging industry continues to grow at such a fast pace.
How big is the packaging industry?
Nationwide, there are nearly 50,000 people employed in the packaging industry as of 2023. Worldwide, the packaging industry generates over $900 billion a year. The packaging industry in the United States is expected to reach upwards of $222.59 billion by 2028.
Packaging trends fuel business marketing efforts.
Packaging is much more than cardboard boxes and bubble wrap. There are many different types of packaging and many businesses are using packaging products and processes to double as marketing collateral. Modern innovations allow for more creative packaging options that businesses are taking advantage of.
These packaging trends are creating a more eco-friendly, consumer-driven future, allowing brands and businesses to attract more customers.
What are the current trends in packaging?
Perhaps it is due to incorrect packages being delivered, or incorrect products inside of packages, but transparent packaging is gaining traction. Buyers like to see the condition of items and confirm they are getting what they pay for.
This type of packaging is common in the food and beverage sector, with clear food containers and clear cups offering a way to see what's inside.
2. Minimalist Designs
When it comes to aesthetics, businesses are leaning more toward minimalist packaging. This happens through the use of simple, clean lines that are free from clutter and distractions. This helps products stand out and caters to consumer preferences for packaging that evokes a sense of calm.
Some examples of minimalist packaging include:
Minimalism is also associated with sustainability. By using fewer materials, businesses can create packaging that is more eco-friendly. This is another packaging trend that has been making its way through the packaging world and continues to make waves.
3. Sustainable Packaging
There has been a noticeable increase in sustainable packaging options in recent years, likely due to buyer demand. Sustainable packaging uses common terms like "eco-friendly," "recyclable," "compostable," and "biodegradable." These solutions leave little to no environmental damage and are often more durable than plastic and other disposable materials. Sustainable packaging has a global market size of $305.31 billion.
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Sustainable packaging is so popular, SmashBrand says, "Sustainability is quickly surpassing the level of being a packaging design trend and is becoming a packaging design expectation."
4. Textured Packaging
While it can be costly and slow down the supply chain, tactile texturing in packaging is a trend some businesses are capitalizing on. This trend can increase shelf conversion rates, so the increased cost is worth the trade-off.
A few examples of tactile texturing are:
Businesses that use tactile texturing likely do so because the technique generally makes the perceived value of products seem higher. This makes the products appear to be more high-end, giving consumers the impression of being high-quality.
5. Smart Packaging
We all know that AI is the future. Actually, it's already the present. And the packaging industry is no exception when it comes to utilizing the technological benefits of AI.
Smart packaging is a trend we're going to see a lot more of.
It serves two purposes:
While this is most prominent in the food service industry, smart packaging is beneficial to all packaging operations.
Expect to see more businesses using QR codes, which can be printed on packaging. This is a great way to provide product information, such as its origin, ingredients, and sustainability, or lead people to your business's social media channels.?
Shop packaging supplies at American Paper & Twine.
From food service containers to corrugated boxes, protective packaging to shipping labels, American Paper & Twine has everything you need for your packaging operation. Shop online at ShopAPT.com. If you need assistance finding the best products for your business, contact us to speak to a Packaging Specialist today.
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