Five Numbers To Know: The Business of Women's Sports ?? (February 2025 - Week 3)

A weekly overview of 5?? big women's #sportsbiz numbers that you should know.

??? February 2025 - Week 3:

1. ?? $250M - the anticipated value of Cleveland's expansion investment to join the WNBA, making it the highest expansion bid in league (and women's sports) history.
2. ?? 377K - the number of viewers for the Unrivaled 1-on-1 semifinals and finals, over 50,000 more than the league’s debut telecast.
3. ?? 1.8M - the average number of viewers for the UConn v. South Carolina women’s basketball game on Sunday, 2/16. The LSU v. Texas game came in just shy at 1.7M, making the games the third and fourth most watched regular-season women’s college basketball games in history in ESPN platforms.
4. ?? 65 - the number of NCAA schools that currently offer women's flag football at either the club or varsity level, with more slated to join in 2026. Per Just Women's Sports , the NCAA Committee on Women's Athletics just recommended that Divisions I, II and III sponsor legislation to add flag football to the NCAA Emerging Sports for Women program.
5. ?? 332% - the percentage increase of online searches for the WNBA?in 2024.

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