Five Marketing Commandments

Five Marketing Commandments


  1. Thou shall know your product - emphasize the strengths and minimize weaknesses.
  2. Thou shall know your customer- listen to the ones that love your product ...and more importantly, listen to those that don’t .
  3. Thou shall know your competition-just like with the game of chess, in order to win, you need to anticipate your opponents next move.
  4. Thou shall embrace your sales team- no one knows your product, clients, and competition better. No one!
  5. Thou shall "Get it done"- being a person of action is the difference between success and failure, but of course, make sure to "get it done" the right way.

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