Five key trends for successful marketing in the future

Evidently, the marketing landscape is going through core transformations that will lead to major changes in well-known marketing approaches.

In today’s world, marketing has drastically changed, giving huge responsibility to marketers not only to be more resourceful in creating content but also target the right audience by using powerful touchpoints. 

Getting your message across an audience of tech-savvy consumers is no easy job. Challenges are diverse, consumer’s have a few touchpoints to come up with shopping decisions, attention span deficit and the overflowing competition growing. Moreover, segmentation hasn’t been more perplexed. The same consumer can purchase products in different price ranges on a daily basis. With that being said, a great marketer has to expect the unexpected. 

In a nutshell, consumer expectations, marketing rules and dictums no longer hold much ground. Marketers' experience shows that marketing has drastically changed in the past few years than it did in the previous fifty years, according to a survey conducted by Adobe’s Digital Distress. 

Evidently, the marketing landscape is going through core transformations that will lead to major changes in well-known marketing approaches.

Let’s look at the five key trends for successful marketing in 2025

1. Virtual reality is a game-changer. As marketers our main responsibility is to evaluate diverse techniques and tools so that we can offer more engaging, personal experiences to our clients. Virtual reality appears to be the most competent and effective solution out there. It enables customers to have an emotionally intense experience towards a brand, which was something unthinkable in the past where traditional media was ruling. Customers build a sense of loyalty and grow closer through experiencing emotions and virtual reality makes this easier than ever. Leading corporations are already implementing VR and allowing their customers to have 360-degree interactive experiences. According to Statista, the industry as a whole is growing at a fast pace, with the global VR market size projected to increase from less than five billion U.S. dollars in 2021 to more than 12 billion U.S. dollars by 2024.
2. Artificial Intelligence and machine learning have made immense changes into marketing as we know it. AI offers precise, real-time analytics and optimizations that can enrich customer’s experience and support. AI and machine learning are the real deal as they not only allow marketers to have more accurate data but also to lead to higher productivity among their users. Latest statistics shows that 54 percent of business executives say that their adoption of AI within the workplace has led to a boost in productivity. (PWC, 2018) According to Oberlo, in the future, the majority of sales teams are forecasting that AI capabilities will improve over the next five years to provide more enhanced data.  AI-chat bots are used worldwide as the next new trend in customer relationship management. It’s simple - they can handle complex requests and reply with personalized responses in no time. Today over 35% of people use chatbots to resolve a complaint or problem, or for getting detailed answers, according to Drift. Another analysis by Research and Markets finds that over 50% of customer queries may be handled by AI-based chatbots. that by 2024 the global AI enabled market will reach $2.2bn. 
3. Voice marketing taking over - The usage of voice assistants has rapidly grown and there is no doubt that it’ll continue to pave the way towards customers desires. In 2020, there were 4.2 billion digital voice assistants being used in devices around the world. According to Statista, forecasts suggest that by 2024, the number of digital voice assistants will reach 8.4 billion units – a number higher than the world’s population. With that being said, there is no doubt that voice marketing has taken over. Voice - enabled technology is used as a tool by many marketers that can personalize their users' experience on a whole different level as it  contextualizes interactions with users and customers. 
4. Data-Driven Marketing - Marketers are using consumer’s data as the key source to understanding how to get their messages across a particular audience group. It gives essential information about one’s expectations and buying patterns. More and more devices, from smartphones to smart cars and smarthomes, are giving brands major insights on what customers desire. When surveyed, 32% of marketers identified marketing analytics and competitive insights as the most important factors in supporting their marketing strategies over the last 18 months. About 3 out of every 4 marketing leaders surveyed (76%) base decisions on data analytics states Marketing Evolution.
5. Blockchain’s potential - Blockchain took the business world by storm. It’s data is strictly secured and it’s no doubt that it is making huge changes in every industry, including marketing. Worldwide spending on blockchain solutions is expected to grow from 1.5 billion in 2018 to an estimated 15.9 billion by 2023 according to research. Companies in nearly every industry are rushing to take advantage of the perceived benefits of the blockchain phenomenon and many are seeking to adopt their own private versions of blockchain and cryptocurrency says Statista. 

In conclusion, these trends are going to be the five major key points in marketing in the next few years. As technology develops, business has to adapt to the new world and marketing approaches have to follow.  

“Every trackable interaction creates a data-point, and every data-point tells a piece of the customer’s story.” – Paul Roetzer.