What is Content Marketing ?
- Content marketing is the process in which a brand boosts its popularity by providing content to its customers.
- Promoting a brand through mediums like blogs, infographics, and case studies all fall within this category and it is generally seen to be far more effective and beneficial than traditional marketing.
- Originality is one of the major factors that decide the quality of your content; be it in written form or otherwise.
- There are some rules and guidelines that you can stick to in order to make sure that your delivered content is doing its job, and is boosting your brand popularity.
In this post, we are going to be looking at some of these characteristics.
The Five Important Characteristics of Content Marketing
Tone and style
- When writing anything out, whether it’s a blog post, presentation, infographic, etc., make sure that you engage your reader in a friendly and amicable manner. But, at the same time, you should take care that you don’t overdo it. If you go too much to the ‘friendly’ side, you’ll end up sounding sloppy.
- The key is to hit the middle line: neither too serious nor too frank.
- You can achieve this style by using words like ‘you’ and ‘us’, and occasionally dropping a humorous remark somewhere along with the content.
Audience
- This is another characteristic that differs in content marketing as compared to the traditional method.
- In this type of marketing effort, the focus is to create content that attracts first-timers and makes them into lucrative leads and It aims to increase the knowledge and awareness of the brand
- Understanding and knowing about the audience can help you realise how your content should be designed and created.
- When you are looking for customers, you need to adopt a certain style as compared to when you are engaging existing, old ones.
Quality
This point can be explained better through an example.
- Imagine if you are going through a product page on Apple’s official website. What would your reaction be if you were to spot a grammatical or spelling mistake in the product description?
- Exactly. The integrity of the content collapses. When you are reading something on a world-famous brand’s page, you don’t expect to see any compromise on quality. and that is what your focus should be on when creating content for your own marketing efforts.
- For example, if you are writing something out, make sure that you check for plagiarism before finalising it.
- Similarly, if you are using an article rewriter tool to spin some content, read and re-read it to ensure that there are no errors or unprofessional sounding words in there.
Types of Products/Services
- Whenever creating any sort of content for marketing purposes, stick to a certain type or range of offerings.
- If your brand portfolio consists of five or six different product types, pick one and market it.?
- When a brand creates some content to talk about all the offered products/services, it looks and sounds like a general sales pitch made to promote the brand as a whole.
- With this type of content, the reader does not feel engaged. They don’t get the impression that they are being addressed and talked to. This is something that should be avoided.
Worth and Value
- Your content will not serve its function, nor will it be appealing to the readers if it does not convey a specific and proper message.
- Beating around the bush and not talking about any particular point can make your content lousy and dull.
- If a poster or infographic has weird and flashy slogans plastered all over it, but it does not depict or show something, in particular, it serves no real purpose.
- In essence, it means that when you write something, make it meaningful. Make it educational. If you are promoting something, it doesn’t have to be dry and boring.
Conclusion
When planning your content marketing strategy, there are a lot of different characteristics and aspects that you should be careful of.?
In this post, we discussed some of those points. If you keep these factors in mind when coming up with your next piece of content, you will be able to make it more effective and enjoyable for the readers.
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