Five Features to Always Include on Your Website

As a business, you understand how important it is to make a good first impression. Your website is often the first interaction a potential client has with your company, so it's crucial to have a design that not only looks great but also includes important features that will attract and retain customers.

Here are five features you should always have in your website design:

About Us Page: Your about us page should include detailed biographies of each of your leaders and relevant technicians, as well as a brief history of your company. Including photos of your staff and office can help make your company more personal and welcoming. According to a study by Vendasta, 92% of consumers read online reviews, and your about us page is a great place to showcase your expertise and build trust with potential clients.

Easy-to-Find Contact Information: Your contact information should be easy to find and accessible on every page of your website. You should include your company's name, address, phone number, email address, and hours of operation. Also, consider claiming and optimizing your Google Business Profile to make it easier for potential clients to find you.

Embedded Social Media Feed: Social media is an excellent way to engage with potential clients and keep them informed about your services. Embedding your social media profiles into your website design is a helpful feature that guides visitors to a place where they can learn more about your company. According to a study by Hootsuite, 54% of social browsers use social media to research products, so having a strong social media presence can be beneficial.

Educational Blog: Having an educational blog on your website can help increase website traffic and improve search engine optimization. Writing well-researched, informative blog posts can also help build trust with potential clients by showcasing your expertise in your industry.

Highlighted Reviews: Highlighting positive reviews from happy clients can be a great way to build trust with potential clients. According to a study by BrightLocal, 93% of consumers read online reviews before making a purchase, and 87% of consumers won't consider a business with low ratings. Make sure to provide a link to your Google reviews and respond to any negative reviews promptly and politely.

Including these five features in your website design can help attract and retain clients by showcasing your expertise, building trust, and making it easy for potential clients to find and contact you. By taking the time to design a website with these features, you can set your veterinary clinic apart from the competition and grow your business.

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We know it can be difficult to keep your website up to date on top of running your business. The New Wine Digital team can help you design and manage the website of your dreams. We’ll keep your website updated with all the necessary features, thoughtful content, and easy navigation that will convert new clients. Contact us to learn more about how we can improve your company’s website.