Five Daily Success Habits On LinkedIn

Ready to skyrocket your LinkedIn campaign?

Whether you're the captain of your own ship, entrusting your campaign to a skilled assistant, or collaborating with a top-notch marketing agency – one thing's for sure, the 'set and forget' approach is a common misstep.

You've invested time and effort in refining your profile, nailing down your branding, honing in on your target audience, and crafting impeccable scripts. But when it's time to launch, it's easy to slip into autopilot, fingers crossed for a flood of leads. Sound familiar?

But hey, no fluff here – we're here to lend a hand! ?? While the setup phase may seem like the longest stride in your LinkedIn journey, it's the post-launch action that truly seals the deal.

For those of you entrusting your campaign to experts because time's your most precious commodity – fantastic! This means more bandwidth to foster relationships, engage your target market, and create compelling content – the three pillars of any LinkedIn success story.

If you're up for the challenge of maximizing your campaign's potential, here are the five daily success habits that'll turn that dream into reality. Let's dive right in! ??

HABIT#1 - POST UP CONTENT

Success in anything, as you probably know, hinges on having a solid plan. Those who underestimate its power often find themselves falling short.

Coincidence? ?? When it comes to your content strategy, having a well-thought-out plan is absolutely crucial, especially if you're just starting out.

Begin by crafting a schedule that outlines when and what type of content you'd like to share. Unless you've already amassed a following of over five hundred, don't stress too much about your company page.

Posting 1-2 times a week is a sweet spot. Remember, in the early stages of building your brand on LinkedIn, quality trumps quantity. Rich, valuable content takes time to create.

Diversify your content with educational pieces showcasing your expertise, and personal insights that forge a stronger connection with your audience. We suggest a mix of text, images, and video posts – this combination tends to resonate well on LinkedIn. And yes, you guessed it, video is a game-changer!

Once your ideas are mapped out (we can almost hear the groans!), it's time to hunker down, stay accountable, and start penning your content. If this feels like a daunting task, remember, it's not everyone's cup of tea. You can always seek help from a third party if needed. ??

With your posts written and polished, slot them into the schedule you've devised earlier and get ready to post consistently.

HABIT#2 - ENGAGE WITH YOUR NETWORK

Engaging with your network is hands down one of the pivotal pillars of your strategy, yet oddly enough, it's often a step that gets bypassed. ??

For many, engagement feels like the black hole of LinkedIn – a bit of a mystery. Only a select few truly grasp its value and are committed to daily, consistent efforts.

Engagement boils down to a simple act: communicating back and forth with your target audience. For instance, if you stumble upon a remarkable post from someone in your target market, show your appreciation with a like, and go the extra mile with a thoughtful comment that adds to their discussion. It's as straightforward as that!

Without a doubt, those who engage meaningfully on LinkedIn are the ones who truly shine. They attract more leads and seal more deals. So, how do you master effective engagement? Keep these three principles front and center:

1. Be authentic
2. Be patient
3. Be consistent

By weaving these rules into every interaction you have on LinkedIn, you're setting yourself up for a winning position. ??

HABIT #3 - BUILD YOUR NETWORK

We’ve said it a million times and we’ll say it again – LinkedIn is NOT a numbers game. It’s not about how many connections you have, it’s about how many of your connections are engaged with you and your brand.

The only way you’re going to create a community of people who know, like and trust you is if you spend the time and effort into building your network properly. Here’s how to do it. ??

The first step is to get to know your audience. Think about the title, industry, location and company size of the people you want to connect with, and then create a saved search based on this. It might look a little something like this:

Title: Owner, Partner, Founder, CEO, Managing Director

Industry: Law Practice

Location: Melbourne, Australia

Company Size: 11 – 500

To create saved searches you need a tool called ‘Sales Navigator’ which allows you to easily search, find and connect with your target market on LinkedIn. Here’s the link to sign up to it if you haven’t already. ?? Once you’ve signed up, search by lead filters and start inputting the details for your search.

This will open up an advanced lead builder where you can search for people who are 1st, 2nd and 3rd degree connections of yours. To bring up a list of existing contacts choose 1st degree connections in the relationship area. If your search result is less than 1000 people, that’s a good sign you need to start building your network! ??

The next step is to actually start building your network. So remember how we searched for those 1st degree connections? Now it’s time to search for 2nd and 3rd degree which are those who are currently outside of your network.

From here, you need to start sending out connection invitations to these prospects with a custom, personalised invitation script, and then follow up with a private message to those that have connected with you, but not replied to your message. This is so you can start conversations with your target audience, whilst building up your community.

The final step (you guessed it!) is to start posting up valuable, targeted and relevant content for these new connections. If you’ve forgotten how, revisit habit number 1. ??

HABIT #4 - MANAGE YOUR INBOX

It is no secret that the Sales Navigator inbox is an absolute mindfield, and trying to keep up with it all feels physically impossible. We get it, that’s why we created Jayla and The Elite Program . ??

In the past we’ve been trying to find smart hacks to help our clients better manage their inbox such as archiving ‘unwanted’ or ‘completed’ conversations, or creating lists for each stage of their sales process and saving leads into each list accordingly.

This was just a temporary solution that worked for the time being, but we now have something that will dramatically improve the way you network on LinkedIn for good, and this is, Jayla’s Management function.

What will this do?

Well, once your campaign has launched and you’ve opened up conversations with your target market, Jayla will then manage those opportunities by setting automated reminders for you to follow up. This will ensure that opportunities are not lost in your LinkedIn Inbox and help you save hours of time not having to update spreadsheets or your external CRM.

No more fishing through your inbox trying to find that John guy from that marketing company you were speaking to last Wednesday…or Tuesday…or was it Monday? With Jayla, you won’t have to play the guessing game anymore. ??

If you’re itching to get your hands on Jayla, we’ve got you covered! Follow this link to apply today .

HABIT #5 - DEVELOP RELATIONSHIPS

As you step into the world of B2B relationship-building, LinkedIn stands as your ultimate ally. Yet, it's not just about being there; it's about how you navigate this platform that makes all the difference, turning connections into allies rather than adversaries. ??

When it comes to outreach, the magic lies in your messaging. Pushy, salesy approaches just won't cut it here. Imagine meeting someone face-to-face – would you pull a Michael? We doubt it! ??

Consider these two approaches:

Hey John, came across your profile and thought I’d reach out to connect given the work I do with other owners and founders in the accounting industry across Melbourne. - David.

Vs.

Hey John, are you interested in doubling your profits and slashing your tax in half year after year?

If so, let’s set up a time to chat. - Michael.

Which one resonates more with you? Polite David or pushy Michael? Crafting your message with sincerity and respect is key.

Remember, it's not uncommon for connections to accept and not respond immediately. Keep it light, and leave the door open for a follow-up:

Hey John, great to connect. Would be good to learn more about you and the company. Let me know how you’re placed over the next few weeks.

And if there's still no reply after two messages, it's perfectly fine to let it be. You can always touch base in the future.

Drawing on over a decade of experience and countless campaigns, this approach has proven to be the cornerstone of LinkedIn relationship-building. ?? These five habits, when woven into your daily routine, will set the stage for your LinkedIn campaign's success.

If you're on the lookout for a B2B solution that offers a high-converting LinkedIn strategy, sales opportunity management, regular training sessions, and access to a thriving community, consider checking out our Elite Program .

Lastly, before you wrap up this newsletter, we're excited to share that our Elite Program is currently available at a discounted rate of $29/month for members of our Facebook Group dedicated to LinkedIn and Sales Mastery. Leverage the power of Facebook to amplify your LinkedIn success. Here's the link to join .