Five Cool Reads Friday
In a groundbreaking study, Paris Brain Institute researchers Alizée Lopez-Persem and Emmanuelle Volle reveal how personal preferences impact the speed and quality of creative idea generation. They developed a computational model and behavioral study, demonstrating that liking an idea accelerates its emergence while choices for originality or relevance influence the creative process. This work challenges the enigmatic perception of creativity, offering insights into understanding and harnessing its mechanics for various fields. The potential to define creativity profiles and enhance creative thinking through cognitive exercises opens new avenues for exploration.
This thought-provoking reading blog is credited to SXQ Advisor?Lang Richardson.
While interaction and product design use data-driven methods daily, similar data and methods for using such data for designing architectural space still need to be included. The spatial design feedback loop needs to be fixed, as we need quantitative assessment systems that reveal experience and interaction from the user's perspective. This paper describes the first-of-its-kind development of a spatial assessment and design methodology utilizing Augmented Reality headsets, aiming to fill the gaps in the spatial design iteration loop.?
The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge―decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk―or so argues Jill Lepore, distinguished Harvard historian and?New Yorker?staff writer, in this "hilarious, scathing, and sobering" (David Runciman) account of the origins of predictive analytics and behavioral data science. 20 illustrations.
In a world of internet trolls shaping elections, the impact of viral narratives on economies can't be dismissed. Nobel laureate Robert Shiller's book presents "narrative economics," revealing how popular stories drive financial behavior. Shiller illustrates with historical data that understanding these tales can enhance crisis prediction and economic resilience. Viral ideas, whether about tech stocks, housing markets, or "too big to fail" firms, sway decisions and spread through word of mouth, media, and social platforms, steering investments, spending, and saving. Narrative Economics tackles this overlooked force, highlighting its role in wars and inequality. Shiller's book unveils the power of economic storytelling.
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Every day we make choices—about what to buy or eat, financial investments or our children's health and education, even the causes we champion, or the planet itself. Unfortunately, we often choose poorly.?Nudge?is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever neutrally presented to us and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible "choice architecture" to nudge people toward the best decisions for ourselves, our families, and our society without restricting our freedom of choice.
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