Five Best Practices for a Rapid Response

For every business, economy and consumer, time is of the essence. Whether you’re being timely, taking time or wasting time can mean the difference between success and failure. After all, in business, where time is money, no one wants to waste it. If a widely-circulated story in the news appears, and it happens to be relevant to your organization, making a rapid response to the story can allow your organization’s voice to be heard. When such a news story appears, take advantage of the opportunity and get your organization out there by publishing a rapid response. 

In public relations, making your voice heard is often a matter of time, too — a matter of how rapidly you can send out your response. Speed gives you a head start in any challenge that awaits you or your business, and a few simple tips can help you respond more quickly and efficiently. Making professional, smart responses as quickly as possible will help you get ahead of the game. HBI has prepared a white paper which five practices to get you ahead of the game.

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