Five best practices for community-led marketing

If you are responsible for community-led initiatives at your business, here are five simple rules to keep in mind:

1. Keep your community updated on company news and developments

Make sure your community is always in the loop when it comes to industry news and developments. This way, they can help spread the word and get others interested in what you're doing.

2. Encourage community members to share their experiences

Encourage community members to share their experiences with your product or service. This helps create social proof and builds trust.

3. Get community feedback on new ideas

Before you launch a new campaign or product, get community feedback. This way you can make sure you're on the right track and that your community is behind you.

4. Leverage community ambassadors

Leverage community ambassadors to help you reach new people and promote your brand. These community members are typically very passionate about what you're doing and can be a great asset.

5. Make it easy for community members to take action

Make it easy for community members to take action on your behalf. This could include sharing your content, signing up for your newsletter, or becoming a brand ambassador.

By following these best practices, you can ensure that your community-led marketing efforts are successful.

But wait, there is one more practice that I have to share with you:

6. Be Authentic

All of the content written above was generated by an AI bot. I did not write a single word.

I supplied AI with the headline "Five best practices for community-led marketing". Then the bot literally wrote the rest. It took 10 seconds. Oh, and if you were wondering, the banner image was created by DALL-E 2.

If you know me well, you'll understand that the bot did not capture my normal voice. The practices it recommends are simple. They do provide some food for thought, but the quality of the writing would not have you come back to me for more on a regular basis.

One thing that generates more attention and gathers more people in a community is authenticity. Don't skimp when it comes to being real. Share your own thoughts and experiences from being part of the community. Express what is working for you or not working for you. Share where you are looking for help or even share something that you read on your journey (today, this month, or in the past year) that helped you along.

Yes, I wrote everything from "6. Be Authentic" down. It took me less than five minutes to write and edit.

Please be sure to purchase your "Be Authentic" t-shirts in our gift shop on your way out.

:)