Five of the best effective techniques to improve SEO strategy in 2021

Let us start with the customer search journey on Google to know the great impact of SEO on growing your business.

After customer writes on Google research to find something, the top results on Google organic traffic have a great opportunity to be visited, otherwise, you will lose about half of the potential traffic.

As a result, the prospected customers won’t click on your website link, you won’t find the chance to generate leads.

Google improved search techniques, made it smarter to analyze web pages. 

So, if you improve your SEO strategy, make some amendments to your website content, you can improve the likelihood of receiving organic website traffic, therefore, your website search ranking will be getting higher.

In this article, you could find some professional techniques that help you to get high organic search traffic:

1- Keep optimization of SEO strategy:

To enhance SEO strategy, you have to know your target audience, to get a high search ranking.

You will design the topic and type of your content based on the collected data about your customers.

These data may be their (location – education – genders – age – main interests, etc.).

If you aren’t able to determine your target audience, that will waste your time, couldn’t help to grow your business. So creating a buyer persona will support you select all your ideal customers, prepare great content suitable for them.

2- Focus when selecting keywords:

Keywords occupy about 15% of the Google ranking algorithm, Google uses this technique to know the expectation of the customer and his intention, to determine which search results will Compatible with the customer inquiries.

First of all, you have to do keyword research to know who is searching for the topics you want to write about, create blog posts or other types of content.

You could use keyword research tools such as SEMRUSH, AHREFS  to find keywords.

Don’t hesitate and ask, which one I have to use? Use the one that monitors a high volume of keywords, allow you to track all your competitors.

Secondly, it is better to use keywords carefully on your website content, to ensure getting a high search ranking. Also, involve keywords into header tags.

There is another SEO technique by using long-tail keywords (3 or 4 words), this will empower your search ranking.

You will be lucky if your potential customer writes on Google search the same keywords you used in your blog content, therefore, your website's organic traffic will be improved.

3- Create long & high-quality content:

To achieve your SEO strategy, you have to focus on the content to be of high quality and recent, this will improve your website’s organic traffic and increase its popularity.

The too-long blog will let your customer lose his attention to complete reading, and very short blog content will make the customer won’t trust you.

In brief, create your content in a way that won’t make the customer feel boring and at the same time find his inquires or looking for answering of his question inside the content you post.

Moreover, it will increase your search ranking and increase also the dwell time. 

The higher the informative content you provide on your website; the longer dwells time you will have.

4- Enhance the loading speed of your page:

Why decreasing the loading time does important?

Google’s Algorithms are so sensitive for the low loading speed; hence this will affect your search ranking, decrease the number of visitors, often they won’t come back.

Moreover, site loading speed can now make or break your site’s performance in Google’s search results.

Based on recent researches, the measuring of the slow website when loading exceeds 3 seconds.

dareboost is a free online service to test your website speed.

5- Improve using images:

Google search engine seeks to facilitate the searching process for their client just as you want to get high website organic traffic.

Thus, it became the top search engine all over the world.

So, if you don’t understand the technical tools Google uses to improve searching, you couldn’t able to compete.

Images formats and pictures size could support your SEO strategy in case you use them well, otherwise, large image sizes will slow your page loading time.

As a result, it will affect your search ranking.

So what is the solution?

It is so easy, just resize or compress your images before loading them on your website.

You can use the same techniques – we mentioned at the beginning of this article in keywords – when naming images too.

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