Five B2B Lead Generation Tricks which can be Used during the downturn

Key B2B Lead Generation Tricks during the downturn

The downturn can be tricky. Consumers are saving. High inflation is eating away the monthly earnings. Businesses are in survival mode. One of the first things to sacrifice is advertising revenue. Companies often prefer to offshore a lot of work to cheaper destinations. In short, your best prospects are taking a time off!

Any downsizing of lead prospecting will have a lagging effect on the business down the road. Hence, we have tried to suggest some key trick changes for your digital marketing strategy- here are 5 tricks, which are straightforward, and have the power to sustain the revenue even with a frugal budget-

Trick 1- Pop Blocker Option | chatbot option- When we log in to a website, there is a basic lead generation pop-up. Some may find it quite annoying. While it is all right that a proposition of email and contact number is made at the right places, for the consumers to decide. But at the beginning of the landing page? It is a little harsh and annoying. Can we provide a pop-up blocker option to assist the customer? Is it easy to reach?

Trick 2- Convert the homepage into a landing page- If you’re a start-up, or a small business, your homepage gets most of your site traffic. But traffic alone doesn’t translate to sales – we need to convert these anonymous site visitors into leads that you can market to, again and again. On average, a B2B consumer requires 7 |8 touch points to arrive at a decision. So, we need to treat our homepage as a landing page. What does it mean?

A landing page is often used for the sole purpose of a proposition of solving a problem with imaginative storytelling. The “call to action of the landing page” is a form for lead generation | and traffic management. A landing page must be loaded quickly, has an eye-catching design, and have a compelling story to tell, & not too technical. Above all, it poses some questions and an assurance or a hint, that the answers are a click away. The landing page must have specific keywords, well-tuned with the competition, for driving traffic towards it.

And most importantly, place a clear and irresistible?call to action?above the fold that aligns with your core messaging. For example, if you’re a graphic design firm that boasts fast and neat curated graphics, offer (in exchange for a name and email address) your homepage visitors a free course in basic design, a PDF about design secrets, or an eBook “ultimate guide” to the basic design.

Trick 3: Do one webinar. Preferably use a brand that is well known.

Video content is hot! Live to connect with a human person with a voice and confidence, is what the listeners need. 20% -40% of the webinar attendees do end up becoming a follower and quality leads, according to this?ReadyTalk survey. You probably already know that giving something valuable away for free is a fantastic way to capture leads, so now it’s just a matter of doing it!

Keep the?webinar?short, simple, and focused on one thing. Your prospects will appreciate this for considering their time, and keeping the webinar focused on a subject will make sure you’re really providing everything useful and not a broad overview that they might have found from a Google search. A lesson while designing is nothing turns attendees off faster than an unimaginative speaker, so get excited about your topic and make sure it shows in the way you present your material. Also, it helps to have a moderator to navigate the topics and provide an interesting perspective.

Trick 4: Automate - Automate and Save dollars.

1. Use CRM and social options to seamlessly post across channels. Use workflows to reach customers. Create a curated industry-specific customer marketing journey there. Use callers at the lead nurturing and deal stage. Always use a human, who has the authority at the bottom of the funnel.
2. Use a?chatbot to create custom messages that appear when your site visitors are on different pages. The key word here is “custom”: if you’re sending the same broad offer to all your site visitors, you probably won’t see a big jump in qualified leads.
3. Use integration to seamlessly offer a nice customer experience, without manpower. Any deviation? Provide a human support.
4. But if you extend offers that are relevant to the content your visitor is already exploring, you’re almost guaranteed to see a significant increase in prospects. Using a targeted marketing campaign according to the sales funnel can be useful.

Trick 5: Reimagine the forms.

With only small adjustments to the existing forms, we might see a serious uptick in leads (and start generating higher quality one’s for us and our sales team). According to the latest marketing data, forms that convert most successfully share the following qualities:

●???????Imagine the user’s perspective.?Little details like inline error notifications (for instance, “include your area dialling code” in the phone number field) or using radio buttons in place of drop-down menus can make it easier and increase their likelihood of completing the forms.

●???????Provide “required” & “optional” fields.?This is a good tactic to capture information about willing customers to provide additional data — without angering those who prefer to only offer a name and email.

●???????They’re relevant.?Avoid using more than four or five fields and include only what’s necessary, this may only be a name and email address.

Test some of these changes on your site’s forms and see if they make a difference.

Focus our lead generation efforts on a few strategies at a time. If we spread ourselves too thin, we’re unlikely to see results – but if we keep focused on a thing and hone it to perfection, we can build up from there step by step.

What do you feel?

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