Five angles to help you uncover your non-fiction book
The Right Book Company
Helping business build their brand, profile and reach with a book.
by Paul East
If you’re a professional or business owner considering writing a non-fiction book to support your business and elevate your profile, you might find yourself asking, “What will I write about?”
You may even wonder if you have anything valuable to say at all!
The truth is, you definitely do. Every business and professional journey holds unique insights that can resonate with an audience. If you’re struggling with these doubts, here are five angles to explore that will help you find some clarity and, hopefully, some inspiration.
1. Your expertise: share your knowledge
Your expertise is one of your most valuable assets. Think about the unique knowledge you’ve accumulated in your industry. What challenges do you help clients overcome? What common misconceptions do you frequently clarify? Positioning yourself as an authority on a topic that others find complex or challenging can form the backbone of a powerful non-fiction book.
Example: A financial advisor might write about simplifying investment strategies for small business owners, offering step-by-step guidance to demystify financial planning.
2. Your journey: inspire through your story
Your personal and professional journey is uniquely yours. Sharing your experiences – successes, failures and the lessons in between – can inspire and guide others. Your story can provide readers with motivation, reassurance and practical takeaways.
Example: A tech entrepreneur could write about navigating the ups and downs of launching a startup, offering real-world advice and emotional insights for aspiring entrepreneurs.
Check out In Your Own Words by Beverley Glick – it's full of clever and engaging ways to bring your personal and professional story to life
3. Your clients: showcase the value you provide
Consider the transformation you bring to your clients. What problems do you solve for them? How do their lives or businesses improve because of your work? A book that highlights these transformations can be both compelling and informative.
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Example: A marketing consultant could showcase case studies of businesses they’ve helped grow, illustrating the practical strategies that have worked and how readers can apply them to their own ventures.
4. Your industry: address current trends and challenges
Every industry evolves, presenting new trends, challenges and opportunities. Writing about these shifts from your perspective can establish you as a thought leader and help keep your audience ahead of the curve.
Example: A healthcare professional might explore the future of telemedicine and remote clinical services, offering insights on how practitioners and patients can adapt to this growing trend.
5. Your unique approach: highlight what sets you apart
What makes your approach different? Perhaps it’s a proprietary method you’ve developed, an innovative perspective, or a particular philosophy or ideology. Emphasising your uniqueness and demonstrating how it can help others, can attract readers looking for fresh solutions.
Example: A leadership coach with a background in behavioural psychology might write about blending psychological principles with leadership strategies to create high-performing teams.
Need some help shaping your ideas? Talk to the experts
If you’re still unsure about how to translate your experience into a compelling book, you’re not alone. Many professionals benefit from guidance during this process.
Companies like The Right Book Company specialise in helping business owners and experts develop their ideas and bring them to life. They can assist you in uncovering and refining your concept, structuring your content and navigating the structuring, writing and publishing process, ensuring your book not only reflects your expertise but also resonates with your target audience and has a professional shine.
Writing a non-fiction book can be a game-changer for your business, elevating your credibility and expanding your reach. By reflecting on these five angles and maybe seeking some expert guidance, you’ll discover that you do have something valuable to say – and your future readers are waiting to hear it.
Ready to take the first step? Start exploring your story, your expertise and your impact. And why not consider how partnering with professionals like The Right Book Company could help you make your book a reality.