FIVE AT 5: TESTRONIC NEWS ROUND-UP
At Testronic it’s our business to ensure that we stay ahead the curve, keep track of news and trends – and generally make sure we’re aware of what’s playing out in the industry. We’re sharing some of those articles with you each week…
Over 190 million people in the US – 61% of the population – play games for at least an hour a week, according to new data from the Entertainment Software Association. Gamesindustry.biz reports on the research which has also found that the average US player is aged 36, with 53% of respondents identifying as male and 46% as female. Discover more of the findings here - https://tinyurl.com/y2fvuken
And more stats ahoy, courtesy of Pocketgamer.biz which reports on a new ZBD Gamer Study of 2,000 Gen Z gamers in the US. The study found that 34% find online gaming too toxic while 57% prefer playing casual mobile games. Read more about what Gen Z thinks about in-game ads, games subscriptions and more here - https://tinyurl.com/f3dj3rzv
Ubisoft wants to extract more cash from the €120 billion live service market, according to Game Developer which has taken a deep dive into the games giant’s latest fiscal report. Find out more here - https://tinyurl.com/2kuzhshy
You surely can’t have missed the brilliant news about Amazon and Crystal Dynamics announcing a Tomb Raider tv series, with Phoebe Waller-Bridge lined up to write and executive produce the show. If you have missed it (where have you been?!), here’s the full lowdown via Variety, including comments from Waller-Bridge on what Lara Croft means to her - https://tinyurl.com/bde57z6k
And finally, how did this get here…?! Just a wee announcement by MCV about Testronic being shortlisted in the Best QA & Localisation Provider category at the Develop:Star Awards - https://tinyurl.com/bdftnm3c . We are absolutely delighted and honoured to be considered for this award, and if you might consider casting a vote for us, you can do so here - https://tinyurl.com/5bu84y55
What’s caught your eye recently? We’d love to hear your thoughts!