Fitting Social Selling into Sales and Marketing: Key Insights from Yesterday's LinkedIn Live
Just Connecting HUB - Social Selling, Marketing & Employee Advocacy Training
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Here are two golden nuggets that you would not want to miss from JC Hub's LinkedIn Live yesterday!
"Companies Need to Rethink that LinkedIn Pages are Not just for HR Personnel Anymore" - Herman Koppe
The COVID-19 pandemic has indeed had a significant impact on the world of sales and marketing. However, by utilizing social selling techniques in a strategic and effective manner, businesses can effectively address many of the challenges they currently face.
1. Ending the dilemma of competition between sales and marketing
Looking to boost your business's success on LinkedIn, Facebook, or Instagram? It all comes down to one thing: collaboration. And we're not just talking about any collaboration; we're talking about the powerful partnership between sales and marketing.
Here's why this collaboration is so important: Sales teams have direct access to customers and can provide invaluable insights into their needs, concerns, and pain points. By sharing this information with the marketing department, sales can help inform the creation of effective campaigns that will resonate with customers.
(Tap here and access Eduardo Laseca 's 10 Ideas Where Sales and Marketing Should Work Together in a B2B Modern Company)
But it's not just about one-way communication. Marketing teams also need to gather and analyze customer feedback, assess the customer experience, and gain valuable perspectives on the target audience. By working together, sales and marketing can develop a shared sense of responsibility for achieving business objectives and creating campaigns that truly resonate with customers.
By fostering a collaborative approach, salespeople can become co-owners of specific campaigns, which leads to a more streamlined and effective process. In other words, collaboration isn't just a nice thing to have; it's essential for success. So, whether you're on LinkedIn, Facebook, Instagram, or any other platform, make sure your sales and marketing teams are working together to unlock the full potential of your business.
2. In this time of recession, Social Selling is a No-brainer
With decreased consumer spending and increased competition, businesses must find new ways to reach potential customers without breaking the bank. Not to mention the nurturing of leads, which will probably take weeks, months, or even a year, making social selling a no-brainer.
On the other hand, employee activity on LinkedIn makes your company more relevant. Thus, everybody in the company, whether sales navigator users or non-users, should be active on LinkedIn. And make sure that both sales and marketing on the social selling program are working in partnership. Why? (1) It increases the searchability of the company, and (2) it boosts employer feasibility.
One perfect example highlighted by Herman Koppe is Nestlé Professionals Germany, trained by Just Connecting HUB - Social Selling, Marketing & Employee Advocacy Training .
"What is amazing is the transformation that happens. From our team seeing the program as a requirement to hearing comments after...that they are having fun, reaching the right audience (Starbucks), and the right places"
Herman also added,
"We share the stuff that we like on social media—posts that trigger an emotion that we think is interesting for our network to see. And LinkedIn should not be any different apart from the business-like network that we are trying to reach. And that network should get to know you a lot better, not only as a businessman, salesperson, or marketer but also as a human being."
If you want more of Ritchie Pettauer and Herman Koppe 's conversation about "Fitting Social Selling into Sales and Marketing," click here to watch the whole video!
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Here are the upcoming LinkedIn Live Sessions in the Hub!
LinkedIn to Grow #6: "What's So Personal About Branding?" with Ieva Drazniece
LinkedIn to Grow #7: "The Smart Social Seller: Workflow, Routines, & Outreach" with Martijn Holtes
??Absolutely insightful! As Albert Einstein famously said, "In the middle of difficulty lies opportunity." Your focus on the synergy between sales and marketing, especially in a challenging economy, harnesses true potential for growth. Keep up the fantastic work! ?? #Innovation #GrowthMindset #ManyMangoes
Director of Retirement Sales Execution
2 年Great post Just Connecting - LinkedIn & Social Selling Training HUB. Thanks to your summary I feel like I attended this event. I appreciate this recap.
Customer Experience | Change Management | Business Transformation | Consultancy | Marketing and Sales Strategy | Employee Experience | Social Selling
2 年Great summary! And thank you very much for having me as your guest, Ritchie and Richard! It was fun and way too short ??
If you haven't known Herman Koppe, it's time for you #Follow #Connect for more!
Content Design That Grabs Attention—and Opens Wallets | Master Carousel Design for LinkedIn? (No Experience Needed) on my featured section | Marketing Consultant at Just Connecting
2 年So much for the theories on Social Selling, here are practical insights from?Herman Koppe, that every company should know!