Fittest PR Ltd Appoints Becca Bridge as Head of PR & Strategy

Fittest PR Ltd is pleased to announce the appointment of Becca Bridge as Head of PR & Strategy. Bridge joins from Splendid Communications, bringing a wealth of experience working with leading global consumer brands. Her expertise will be instrumental in supporting Fittest PR’s curated portfolio across Health, Wellness, Fashion, Fitness, and Beauty sectors.

2024 has been a year of strong growth for Fittest PR, with significant new client acquisitions, including:

• Eight Sleep: The Sleep Fitness Company - Eight Sleep uses technology to deliver the best sleep a human is biologically capable of

• Sports Direct: The UK’s leading Sports Retailer, part of the Frasers Group multi retail ecosystem
• R.A.D Global: R.A.D creates performance footwear and apparel, catering to the functional fitness, running and training community.
• Jab Boxing: A luxury boutique boxing club dedicated to providing authentic boxing training that blends the rigorous regimes of professional fighters with modern fitness principles.
• Healf: An innovative wellness ecosystem dedicated to optimising health and through personalised solutions focused on their verticals: EAT, SLEEP, MIND and MOVE.
• Earths Secret:? Makers of award-winning natural supplements, combining potent adaptogens and botanicals for enhanced everyday health and wellness through their Calm, Thrive, Regulate and Sleep complexes.

These additions complement Fittest PR’s existing roster, which includes HYROX, Represent 247, Kineon, Built for Athletes, WIT, C4, Hyperice, and Pliability. The agency continues to expand its reach and impact in the world of health and fitness delivering on its ambition to work with the best brands in the world that help people live better lives.

Kate Barlow, Founder “I’m delighted to bring Becca’s wealth of experience working across brands that stretch from multinational cross-platform campaigns to cutting-edge challenger startups to Fittest. We’ve been growing aggressively over the past four years and Becca brings a skill set which will help us to accelerate our ambitious growth plans in 2025.”