Is Fitbit Selling Us Out to Google?
Mike Feibus
President and Principal Analyst, FeibusTech. Also Columnist at USA Today Tech, MarketWatch, CIO Magazine
I understand why Fitbit was for sale. The wearables pioneer is being squeezed by low-cost fitness bands from Chinese vendors like Xiaomi and higher-end, feature-filled smartwatches from Apple and Samsung. So it urgently needed more cash to keep pace.
To be sure, there's no question why Google would long for Fitbit's rich cache of health data, which goes back a full decade for early users. The online search giant has been trying for years to build a rival platform in Wear OS. And while the wearables platform is improving, it has yet to make much of a dent in the $6 billion market.
But what about us? Is our privacy at stake? Find out. Read Here Comes Google: Is Fitbit Selling Us Out? It's my latest column in the Tech Section of USA Today.