Fit Franchise Newsletter - Issue 1

Amid the turbulence of 2023, franchising not only held its ground, but soared in popularity. It is easy to see why –?entrepreneurs are attracted to franchising for the financial freedom and control it offers, as well as drawn to it by its proven resilience. Yet, success demands collaboration and adaptation from both franchisors and franchisees. When they sync up, magic happens.

The Franchise 500 ranking for 2024 reflects an industry thriving on innovation and adaptability. With more than 400 companies on the list having started franchising in 1980 or later, it underscores the ever-evolving nature of franchising.

This article is great at boiling down what a successful franchise is. While franchising aims for replication, it's the ability to understand and meet changing consumer needs that sets successful brands apart. This dynamic approach has led to consistent growth, with U.S. franchise numbers steadily rising despite global challenges.

Behind this growth lies a commitment to franchisee success, evidenced by extensive support, robust training programmes and strong engagement with consumers. The industry's resilience is evident, with social media followership soaring and training hours increasing.

This is exactly what any Snap franchisee receives when joining our network - access to data, tools, team, support and a proven model.?

Food remains a dominant category, but new opportunities are emerging in areas such as mental health services and IV therapy. The key to franchise success lies in building systems that are not just resilient but also nimble and creative, offering opportunities for those willing to embrace change.

Franchising isn't just about replication; it's about innovation and adaptability, making it an attractive option for entrepreneurs seeking financial success in an ever-changing market.

What’s been happening across the Lift Brands Network??

?? Gearing up for Success: Snap App 2.0 Launch!

Teams across the globe are preparing for the exciting launch of Snap App 2.0! The Snap App, which is available to all our 1 million members, has been updated with a refreshed UX/UI design and improved navigation experience. The on-demand class experience has been updated with casting, subtitles and automatic workout completion. We believe these improvements will strengthen Snap members’ omnichannel fitness experience. We look forward to to officially launching this and receiving the member feedback.?

??FOD and Les Mills Collaboration?

Fitness On Demand announced an exciting new strategic partnership with Les Mills – the brand best known for creating the world’s most loved workouts. This marks a significant step towards making cutting-edge omnichannel fitness solutions more accessible and cost-effective for fitness centres and their members.

?? New Website's 1st Anniversary: Driving Results

Our website was launched in Q1 2023 and has yielded fantastic results and insightful data, which will be used to optimize our online presence to better serve our members and communities.?

??EMEA Expansion Update: New Openings and Milestones

We’ve celebrated three new openings across EMEA in 2024: Northwich and? Peterborough in the UK and Sligo in Ireland. These milestones bring us closer to our goal of opening our 100th site across the UK and Ireland by the end of the year.

??Expanding Horizons in the Americas

Across the Americas, we're thrilled to report the recent opening in Spring, TX, as well as the signing of two new development licences for Georgia (US) in January. Additionally, we're eagerly awaiting the opening of our Jersey City, New Jersey club in March.

??? APAC Update: Promoting Mental Health Awareness

In APAC, we recently collaborated with LIVIN, our mental health partner, to host a "Walk It Out" event. This initiative underscores our commitment to promoting mental health awareness and supporting our community. Stay tuned on our socials for updates on the impact of this event!

?? Strong Franchise Sales: Empowering Franchisees

Our franchise sales remain robust, reflecting the strength and appeal of our brand. Our focus continues to be on empowering franchisees with the tools and knowledge to leverage data effectively and drive success in their businesses.

?? Customer Experience at the heart of what we do

Our commitment to excellence continues with an exciting project aimed at gathering customer feedback across our network. These insights have been invaluable in driving our continuous improvement efforts.

?? Going for Gold! Finalist at Global Franchise Awards

We're honored to share that we were recognized as a finalist at the prestigious Global Franchise Awards, a testament to our commitment to excellence and innovation in the franchising industry. We look forward to celebrating franchise excellence with our peers in March, when the ceremony takes place.?