Fish, Chips, and Content

Whether we like it or not, content is the core of social engagement. Being "social" is more than liking and sharing a post or creating visually pleasing graphics, it must be balanced with content that not only holds your audience's attention but also adds value.

As I develop my own social content, I'm beginning to see it as a daily meal. A customized menu created to nourish the information palate. What I write and share must have the same elements of a balanced meal each time you see my name. Of course, the amount of engagement depends on your audience, but for the sake of this post, let's say you're looking to shift your social patterns. Normally, we'd eat breakfast, lunch, and dinner (BLD), with a few snacks in between, but we'll focus on the basics of BLD.

Breakfast

We know breakfast is the most important meal of the day, so an idea would be to start your morning engagement with a motivational, inspirational, or encouraging post. Often these posts are quotes, a word of the day, a song, or a post from the gym (depending on who you're targeting). The breakfast post gets your audience going until it's time for lunch. 

Lunch

Since breakfast is typically the most hearty meal of the day, a lunch post should be quick, simple, and light, yet, fulfilling. The afternoon tends to be a workday slump. The lunch post can be a quick tip, something with humor, a repost from an influencer, or a nostalgic image with a brief caption. The goal is to recharge your audience and fuel them to finish out the day strong.

Dinner

Dinner is the lightest meal of the day and should be equipped with nutrients that don't sit heavy on the body. A dinner post can be coupled with a nightcap and often includes a reflection post, an image with creative (poetic) content, or a quick tip to prepare your audience for the next day.  

Assess your content strategy. Are you providing a full meal or hearty snacks? When planning your content menu, think about what you're feeding your audience and how you want them to feel afterwards. If content is king, then customization should be queen :) 

A quick tip from Vee #behindtheink