The first week of the festival

If you've read Trainspotting you may recall the chapter "First day of the Festival". Luckily Leeds Digital Festival is nothing like that! Our biggest issue was how much pizza we've consumed over the first week!

We've been to some really great events, which highlights the strength of ideas and talent we have in the city's tech and creative industries.

In just a few days we've discussed the future of the Metaverse, or 3D Internet as Matthew Warneford calls it, looked into how marketing agencies can become more sustainable with Nimbus Hosting , learned how the NHS data team applied agile methodology to the data analysis during Covid-19, saving countless lives at NewRedo 's Agile Yorkshire event.

We closed out the week on Thursday listening to Tracy Brabin, Mayor of West Yorkshire discuss the huge amount of tech skills in the Yorkshire region and how she plans to improve digital inclusion and opportunity for everyone.

Now we're having a rest, before our own event at the festival - Get to the Point on September 26th at Glean on Leeds Dock.

Tickets are still available here https://www.eventbrite.co.uk/e/get-to-the-point-leeds-digital-festival-2023-tickets-687124306297

Bring on week 2!

New client win - Moresby Hall Hotel in Whitehaven

We've been working quietly on Moresby Hall Hotel, with a rebrand and new website, so it was really nice this week to get it out in the open and be featured in Prolific North https://www.prolificnorth.co.uk/news/the-marketing-optimist-to-rebrand-historic-cumbrian-manor-house/

AI Generated content is going to be the biggest trend in SEO

Unfortunately, I think the biggest trend in SEO is going to be AI generated content for get-rich-quick, lazy organisations. With the use of generative AI from the likes of ChatGPT, all we are going to see is a slow death spiral into awful repetitive content. Something knowledgeable SEO’s should be shivering at, after Google launched their “helpful content update” in mid-2022.

Read more of our thoughts on how not using AI to create content will actually give your business a competitive advantage https://www.marketingoptimist.co.uk/the-biggest-trend-in-seo/

Please share far and wide

We love putting this weekly update together every Friday. If you like it too, please share it and tell your friends.

Let us know if there's anything you'd like us to talk about.

If we can help you with your marketing let's start a conversation. Give us a call on 0113 477 1210, of visit us online https://www.marketingoptimist.co.uk/