First touch attribution explained: Pros, cons, and smarter alternatives

Ever wondered which marketing channel first sparked a customer’s interest in your business?

That pivotal moment when someone discovers your brand says a lot about how you connect with new audiences. This is where first touch attribution steps in. It attributes all credit for a final conversion to the very first interaction a person has with your company. By focusing on this initial contact, marketers can pinpoint which top-of-funnel campaigns are successfully attracting fresh prospects.

In this guide, we’ll explore the ins and outs of first touch attribution, weigh its benefits and limitations, and uncover smarter analytical techniques—like those provided by Usermaven—to offer a deeper understanding of your marketing efforts.

What is the first touch attribution model?

The first touch attribution model is a measurement approach that assigns 100% of the credit for a conversion or purchase to the very first interaction a customer has with your brand. This initial touchpoint could be anything from an online ad or social media post to discovering your website via a search engine. Read the full article here.