The FIRST thing every leader should learn to communicate.

I'm lucky — I get to work with business leaders across many industries, and peak "behind the scenes" at what they do.

It's always inspiring too see. But surprisingly, even the most accomplished leaders often struggle to communicate their value effectively.

It's understandable — they've prioritised walking the walk over talking the talk, which has driven their success! However, there comes a time when you need to excel at both.

Whether you're running a business, leading a team, or building your personal brand, clear and confident communication is essential.

But where to start?

I've put together three key business communication skills every leader should master:

? A Well-Crafted 30-Second Introduction

? A Clear Explanation of Your Offer/Value

? An Engaging Personal Backstory

In this email, we're tackling the first (and most important) the 30-second introduction. Nail these, and you'll be well ahead of the curve.

A Well-Crafted 30-Second Introduction

Imagine being asked to introduce yourself to a room full of people. Would you sound clear and engaging, knowing exactly what to say? Or would you wing it, leading to a room of blank faces?

As a business leader, you know what you do better than anyone. But a meandering five-minute explanation won't cut it. You need to refine your message into a 30-second soundbite that captures instant attention.

Lacklustre introductions are rampant in the corporate world, but this challenge presents an opportunity. By preparing a compelling 30-second introduction, you can immediately stand out.

Where to start?

A good introduction conveys who you are, whom you help, and what makes you unique. For example:

"My name is Ed, I’m the founder of Project Charisma. I overcame severe glossophobia to become a professional speaker, actor, and communication trainer. Now, I help professionals and leaders conquer their fears and speak with charisma."

This introduction does three things:

1. Sparks curiosity by alluding to my backstory.
2. Specifies exactly the type of people I want to connect with.
3. States the value and outcome that I provide.

Oh, and all under 30 seconds!

Now imagine you had a dynamite 30-second introduction, fully rehearsed and ready to go—would you feel more confident standing up to introduce yourself?

Up Next.. ??A Clear Explanation of Your Offer/Value?

Watch out for next weeks email, where we'll cover the second business communication skill that every leader should have.

For now, take a minute to practise your 30-second intro. Even better, record it to your phone, listen back, and review objectively!

To your speaking success,

Ed

PS.

Curious about public speaking training?

Drop me a DM here on Linkedn.

Or, read more at: www.projectcharisma.com