First-party audiences and data, owned content platforms and community are core to the future of Brand Marketing

Here are some reasons why at LA PIPA IS LA PIPA , we think that mid-sized B2C and large B2B marketers and advertisers should opt for new breed Modern Marketing Agencies such as ReMotive Media , Hype or Monks over traditional legacy agencies to manage their digital media and always-on content:

1. Innovation First: Modern agencies like Remotive prioritize innovation. With the rapid evolution of the digital landscape, being at the cutting edge ensures that clients receive the most current strategies and tools.
2. Agility and Flexibility: Born in the digital age, these agencies operate with a nimbleness that allows them to adapt to clients' changing needs quickly, ensuring campaigns remain relevant and effective.
3. Deep Web3 & AI Expertise: Modern marketing agencies often have in-depth expertise in web3 and AI, ensuring clients can navigate the latest opportunities in blockchain, decentralized applications, and machine learning effectively.
4. Cost-Effective Solutions: With leaner operations and a focus on digital, modern agencies can often deliver solutions that provide greater ROI, ensuring every dollar spent is maximized.
5. Tailored Strategies: These agencies understand that one size doesn't fit all. They're committed to crafting bespoke strategies that align with a client's unique goals and audience.
6. Emphasis on Data Privacy & Security: Recognizing the importance of data in the digital age, modern agencies prioritize robust data management strategies, ensuring client and customer data remains secure and is used ethically.
7. Proactive Approach: Instead of reacting to changes, modern agencies like Remotive anticipate them. They're always looking for the next big thing, ensuring their clients stay ahead of the curve.
8. Collaborative Mindset: Modern agencies often work closely with their clients, fostering a collaborative partnership rather than a client-vendor relationship. This ensures alignment in vision and strategy execution.
9. Global and Diverse Perspectives: Digital-first agencies typically have a more global outlook, drawing on diverse perspectives to craft campaigns that resonate across cultures and geographies.
10. Commitment to Continuous Learning: In an ever-evolving digital world, these agencies commit to continuous learning and upskilling, ensuring they always bring the best expertise
11. Open Source Tech: These agencies do not have legacy systems and embrace open-source technologies, whilst traditional agencies have legacy systems running on outdated software that increase overheads for clients and have become a severe obstacle to keeping up with the rhythm of change.
12. Automation: These companies understand AI and are automating many menial and repetitive tasks of the past, such as competitive reporting or campaign tracking, amongst many others. This, in turn, reduces overheads dramatically and fees whilst increasing speed and accuracy in decision making.
13. Connected media: MMAs are using cookieless programmatic across all channels, including CTV and Digital OOH, with dynamic creatives and first-party data integration, which is something the Network Agency behemoths cannot do because it clashes with their current revenue models and media owner deals.

In summary, for mid-sized clients and challenger brands looking for a forward-thinking partner attuned to the nuances of the modern digital landscape, agencies like ReMotive Media offer a fresh, agile, and expertise-driven alternative to traditional legacy agencies worth checking out before it′s too late!