First Look ('Life-ing it') & Endorsements from prominent voices..

“Ayon has the gift of keen observation, the ability to connect dots and the humanity to translate these into life lessons. He pitches his stories from the perspective of an “Everyman”, but his unique blend of wisdom and humility is something we all should aspire to. Another compelling read.” – John Flannery, Former Chairman & CEO of GE

?Ayon with his long experience in the private sector industry across business segments, has the experience and insight in understanding what it takes to run successful businesses and the types of people who can succeed. I am sure his new book ‘Life-ing it” covers inspirational stories on business and their leadership styles. I wish Ayon all the best for this new book and the success like he had with his first book “As you Life it” – Sam Ghosh;?Chairman Cosmea Financial Holdings (Former CEO, Reliance Capital , Bajaj Allianz Insurance).

?“Crisp and full of life, Ayon’s book is a cornucopia of pleasurable reading.” Deepesh Nanda, CEO, GE Gas Power, South Asia.

?Ayon Banerjee had written "As you life it" a must-read self-help primer for anyone trying to win professionally and personally. He continues with this sequel, A delightful set of long and short posts and an interesting "do it yourself" guide of spiritual acts for a meaningful life full of important information for those of us who want to succeed.?Read this book - and learn from one of the best!!! -Hari Menon; Vice President Group Human Resources; CMA-CGM Group; Marseille, France

?“I have enjoyed reading Ayon’s articles and snippets. His experiences from the corporate world, global cultural insights, practical real-world advice, exquisite sense of humor and strong command of language all come through in his writings. It makes it a fun read and a must for future generation of leaders in the business and corporate world.” - Anand Pattani, Vice President and Director, Black & Veatch, United States

?“Ayon’s short stories are perfect reflection of his world view, full of curiosity, empathy and sharp observation. As a leader, he is grounded and in touch with his values as a colleague and businessperson. He reflects an impeccable balance in his alignment between what he says and what he does. What an absolute treasure to hear his kind, perceptive and comedic voice sharing his experiences, observations and context.” – Susan Peterson Sturm, IIOT Leader / Board Member/ Cyber Security & Product Management leader (Former SVP, Digital P&L at ABB) ; United States

?As follower of Ayon’s blog, I came across his book “As you life it” a life and business journal which captured me. Here we have an even better sequel! Ayon delivers a new chapter of his professional and psychological introspection journey adding the insights which very few professionals learned from the “great pause”, i.e., the recent pandemic. A real gift to any sensitive leader. - Giuseppe Luca Petrelli ; Global Head Of Marketing & Sales for Transformers at Hitachi Energy ; Spain

?Ayon is a corporate Zen. He has an uncanny ability to distil the sublime truths from the most mundane activities of everyday work-life. His writings are very insightful, and his style is quite incisive, lucid, thought-provoking, and witty, all at the same time. He is a quintessential strategist, and the edifice of his erudition is built on the solid foundation of salesmanship across various industries. His writings are timeless, and this book is a great companion for all seasons - KAVIRAJ NAIR; CEO ; Office of Institutional Advancement ; IIT Madras

?Ayon writes from real life leadership experiences in large global corporations. His articles and stories provide a practical insight into the corporate world that could help readers understand and better navigate this world. Ayon’s passionate, relatable, brutally honest hut non-prescriptive writing style makes them an engaging read– Sanjeev Kumar, Chief Operating Officer & Board Member, Progress Rail, India ( A Caterpillar Company) .

?"Having known Ayon for more than three decades, I have experienced that his writings are no different from what he thinks and how he interprets life and professional experiences. Being just that, his keen sense of observation and focus on minutiae exactly reflects in his walk-the-talk writings. Young entrepreneurs, future managers & aspiring leaders would immensely benefit by reading his works, as even a not-too-keen reader would identify with his real life narrations."????????- INDRANIL SEN, Managing Director, RANBAXY MALAYSIA SDN BHD

?"I stumbled upon an article of Ayon Banerjee on LinkedIn in July 2020 about his father. I remember it resonated so well with me that it spoke to my proverbial heart. I left my comments on the article, he responded promptly and that's how we first connected. I got hooked on to his articles and found them all to be deep and articulate. To borrow his words, they filled the vacuum in my heart which even I did not know, existed and the writing lingered on in my mind like the notes from my favorite music. A few months later I lapped up his first book "As You Life It" without a second thought. I loved this book which had his life lessons and I felt they were mine too since we shared Indian middle-class sensibilities. He is already an internationally acclaimed author and a successful leader. I have found him to be a man of his convictions, humble, and ‘a good guy’. He dusted off the good guy in me too. We have come to be close friends and address each other as "Bhai" (Brother). I am therefore delighted to write this foreword for Ayon Bhai's new book. I look forward to reading it and I wish it will become a bestseller. – Santosh Upadhyay, Vice President – Procurement & Contracts, Reliance Industries Limited

?“Ayon’s new book is actually not a book in the true sense. It comes close to an epistemological treatise distilled out of his intimate observations of human nature & lives. Ayon is not only a deep thinker but also a brilliant wordsmith & the lucid , crisp & witty writing style makes the read effortless & the content easy to retain. It gushes on like a flowing stream of words & one enjoys & assimilates every single bit of it. You can almost see readers privately chuckling at some of Ayon’s experiences as they are so relatable yet no one has put it all together so seamlessly. This is one book which you can pick up anytime of the day & flip through to any chapter to gain deep insights on a diverse range of subjects. On the other hand, for single-sitting readers , each chapter beautifully segues into the next. By the time one reaches the final chapter, the book fills you with an insatiable yearning for some more nuggets of this worldly wisdom curated by Ayon over half a lifetime.” – Abhishek Banerjee, Head – Aftersales Commercials, Volvo Trucks, India

?One rarely comes across content that is rich, engaging & insightful, all at the same time! Ayon is one such writer who has mastered this art beautifully well. "Life-ing It" (Long Runs. Short Runs) is yet another masterpiece that has something for everyone. Leveraging on high class quality, wisdom, experiences & successful stories shared; the audiences addressed are all encompassing. Creating magic with relevant, creative & relatable inputs across multiple levels?is the key highlight of Ayon’s easy breezy unique style of writing. Above all, the superb articulation makes a good companion for all seasons. Undoubtedly, a highly recommended appointment read! -?Palak Magon ; Content Strategist | Integrated Marketing & Brand Solutions Expert| Podcaster | Creative Enthusiast ; Former Deputy Vice President –Innovation Studio, Brand Solutions & Custom Content @ Zee Network ; Group Head – Special Projects & Initiatives @ New Delhi Television Ltd (NDTV)

?Thoroughly enjoyable read. As a contemporary of the writer and being in the same corporate world this book is absolutely relatable to people like me. Ayon's writing style and representation of the situations and people is amazing. People who are negotiating the corporate life would absolutely love it . I loved it and strongly recommend this book to people in the corporate world and also who are really lifing it out- Siddhartha Ghoshal, Former Managing Director, Areva Solar, India

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