First Impressions: Volume 23

This week’s episode of the Generation Influence podcast features Tiffany Pegues, Head of Social, Search & CRM, for Church & Dwight Co., Inc.?Tiffany is a Savvy and inventive senior-level marketing professional with expertise in P&L management, global strategy and innovation. In this episode, you’ll learn about key strategies that Tiffany recommends for building success in social commerce.? Check out the full podcast and let us know what you think in the YouTube comments!?

In celebration of Pride Month, Pinterest has announced a new slate of programming including dedicated live streams, shopping spotlights, and a new partnership with RuPaul’s Drag Race winner Sasha Colby.? They’re also partnering with Tastemade on a range of new video series that’ll highlight LGBTQ+ creators, businesses, notable drag artists, and more.? We can’t wait to see all of the amazing content that will come out this month!?

We’re obsessed with these try-on tools that are popping up everywhere that allow consumers to see how they look with fitted or customized products on their phone.? In partnership with OPI, Snap released a case study on the amazing tools that Creators and consumers had available to them so they could try on different nail polish colors and designs directly through the app.? Influencers and Creators are bound to continue to do some mind-boggling things with this type of technology.?

A recent article published by The Drum caught our attention as it has some amazing details on building authenticity and audience connection through Creators.? Maximizing authenticity has been a huge key discussion point in recent months within the influencer world as we saw with our recent discussion with Tiffany Pegues from Church & Dwight, as well as some others.? Audiences have gotten smarter around telling when influencer programs are authentic, so brands are continuing to discuss ways to run real, authentic influencer programs.?