First Impressions: Volume 2

In it’s Q2 results report, Pinterest showcased YoY global revenue spikes of 9%, resulting in an 18.6% stock increase in after-hours trading.? Although CFO Todd Morganfeld has reported a softening in advertising demand from CMG and mass market brands, he stated that this was compensated for by growth in ad interest from international markets.? Pinterest is currently expecting 4-8% YoY growth in Q3 globally, taking into account the foreign exchange shifts that have been so prevalent as of late.?

Around 1,000 Recruiting, support and sales positions at Shopify are getting cut after the company’s rapid growth plan during the waning of the pandemic haven’t seen the success they’d hoped for.? CEO Tobi Lutke stated that it’s clear that the “bet didn’t pay off”.? Shopify was one of the most popular stocks during the pandemic’s booming of the eCommerce industry, but that same growth isn’t translating despite Shopify’s attempts at keeping the snowball rolling.?

Did you see that gen.video’s CEO, Bill Hildebolt, is 11-posts deep in a blog post series around the in-depth analysis of the math and science behind influencer marketing?? Coming from an advanced economics/statistical background, Bill’s offering a unique view into his mindset and strategies by diving into topics such as the hidden costs of influencer, the value of different placements, and more.? The newest edition is around the long-term SEO value of influencer.? Make sure to check it out!?

The trend continues!?Grandview Research is reporting that the influencer marketing industry will significantly increase in value over the next decade, with a huge portion of the credit going to tools that are now able to attribute and optimize lower-funnel metrics for influencer programs.?The industry is showing no signs of slowing down as long-term SEO value and original, user-generated content continue to be additional driving factors??

This year has been all about Creator support from the social platforms and it’s AMAZING to see.? From Creator Fund programs to new features that directly help growth, we’ve seen a massive boom in contributing to the Creator success across the board.? The newest example of this is Meta’s new music rev-share option which allows video Creators to include licensed music in their videos and earn a share of in-steam ad revenue.?

Are you attending eTail Boston?? We’d love to meet up!? gen.video’s President and Co-Founder Jessica Thorpe will be at the conference and is leaving her schedule open to meet with our current GV clients, any interested minds, and of course our valued newsletter readers.? Click the link above to schedule some time if you’ll be attending.?