First Impressions??

First Impressions can truly make or break a relationship from the start. It is the first natural human judgment we make about someone when we first meet, or even see them before words are spoken. First encounters usually form a mental image of what someone is like without getting to know their true personality or history, and these impressions are made within the first 20 seconds of meeting them.?

55 % of first impressions are made visually

?38 % are made vocally

?7 % are made verbally

Stat Source -Forbes Magazine

The same goes for a product that someone is trying to sell to the public. It can set the tone for how we view that product and whether or not we feel it is worthy enough of our time and money. In an age where the average person’s attention span is 10 seconds when viewing tv or social media, advertising and marketing professionals face a daily difficult task of catching and retaining the consumer’s interest.

So, one must ask, how accurate can first impressions really be?

They say that the key to a good impression is to present yourself appropriately, with good dress, and good manners. A smile can also go a long way when you are trying to break the ice with someone from the beginning. Transferring this method to a product can sometimes be tricky, for you must know what type of tone and angle to use in your approach. The best way to figure this out is to understand your target audience and cater to their needs. Their experience will establish an expectation from you that they want to be delivered.

Presentation is Key

If a picture is worth a thousand words, then a video is sure to be worth a million. Creative content is king when it comes to delivering an elaborate message. Using video is the perfect way to present yourself or your product in a way where you can control the narrative of what you want people to know, and most importantly, what they think. This form of presentation is the greatest method of directing people’s judgment in a positive direction that builds a strong foundation of likeness from that start.

You only get one chance to make the best memorable impression or experience, so research and collecting data is vital before you make any final decisions on your presentations.

Public Relations

Collecting data can be burdensome and catching the right trend must be time-accurate, or else all your hard work will go to waste as people will see it as a desperate attempt that lacks authenticity. So, if you’re not sure how to set the best first impression, then a good public relations company or strategist can help you go a long way. PR professionals are keen to stay up-to-date on all relevant information and their research skills are just extraordinary. PR reps also work closely with marketing experts and both have access to the right media outlets to channel the best results.

Experience is the best factor to look for when asking for help. Communication is important on both ends as you figure out how to enhance the best vision moving forward to achieving your goals.

Finally, we should all know that you never get a second chance at making a first impression. Patience and preparation should be common practice so you never fail in your delivery. However, if you’re still not sure what to do, my advice is to keep it professional – always.

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Abdel R.

Public Relations Executive, INDEX Media UAE

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