First Impressions of CBA Bank’s Loop

Digital is the “now frontier” and everyone from the startup to the established juggernaut is trying to figure out the place and play of it all in their strategy. The financial services sector has for years been second only to government in the slothful uptake of any tradition breaking innovation, having been set in its ways for centuries. The growth in mobile connectivity and access to data, coupled with changing times have resulted in an active and discerning potential customer base that wants services done different and aligned with their lifestyle.

CBA Bank recently rolled out a new “lifestyle” banking service dubbed Loop in an effort to mop up the Gen-Y opportunity that has been up for the taking for a while now. The interface once logged onto the mobile app is fairly easy to understand with the expected defaults of Send Money, Pay Bill, Buy Goods and Loop Loan (last two not live yet) headlining the services.

Read more about why CBA may actually have something going here ~ https://www.mbuguanjihia.com/business/first-impressions-cba-banks-loop.html