The first edition of our newsletter, "The Brand Experience."

Welcome to the first issue of the?Brand Experience Newsletter, your source for the latest insights and strategies in the evolving world of brands.

Curated by the experts at?POWER SHIFTER Digital?and?PSi, this newsletter is dedicated to helping you stay ahead of the curve in the Experience Economy.

In each issue, we’ll bring you the latest news, in-depth analyses, and case studies that showcase how leading brands transform customer interactions into unforgettable experiences.

Whether you’re looking to refresh your brand or pioneer new approaches, our mission is to equip you with the knowledge and tools to thrive in today’s dynamic marketplace.

ChatGPT Set to Navigate VW's In-Car Assistance Beyond GM's OnStar

Volkswagen's move to integrate ChatGPT into its in-car systems presents both opportunities and challenges for CIOs. On the one hand, using large language models (LLMs) like ChatGPT could significantly enhance the driving experience by offering advanced, conversational AI features beyond basic commands. This could make VW vehicles more appealing to tech-savvy consumers and provide a competitive edge. However, there is also the risk that these AI systems could dilute the brand’s reputation for reliability if the technology fails to meet user expectations.

CIOs must weigh the benefits of embracing cutting-edge AI to enhance user engagement against the potential downsides of integrating a still-evolving technology that could introduce unpredictability and complexity. While LLMs promise a richer, more interactive driving experience, they also risk diminishing the straightforward and dependable nature that VW is known for. Therefore, the key will be in balancing innovation with the brand's core values, ensuring that the introduction of AI enhances rather than detracts from the VW driving experience. Source - the Verve

From three, to, one. New branding for JPMorgan Chase & Co.

JPMorganChase has unveiled a significant brand refresh as part of its ongoing brand evolution. After 225 years, the company modernizes its identity by uniting JPMorgan and Chase into a single word, "symbolizing its collective impact."

The rebrand also includes an updated colour palette, and a new website inspired by the forthcoming 270 Park headquarters in New York City, set to open in 2025.

I think it might be a bit of a brand mistake to move away from the blue that they've been so known for.

Microsoft rebrands "Microsoft Copilot" to "Microsoft 365 Copilot." Maybe they should have called it Clippy 365?

In a subtle but strategic move, Microsoft has rebranded its primary AI platform for enterprise customers from "Microsoft Copilot" to "Microsoft 365 Copilot." This rebranding effort is part of Microsoft’s broader strategy to simplify its offerings in the increasingly crowded and confusing enterprise AI market. By tethering Copilot to its established 365 suite more closely, Microsoft aims to clarify and emphasize the AI's utility within its existing ecosystem. This rebrand reflects the platform's maturity and seeks to distance it from the broader, sometimes controversial AI landscape, focusing instead on its practical applications and trustworthiness in enterprise settings. Source - AdAge (Paywall)

The Brand Experience Podcast and YouTube Channel Launches to Redefine Brand Engagement

The Brand Experience," a newly launched YouTube channel and podcast , is here to redefine how purpose-driven brands connect with their audiences.

Hosted by JP Holecka and Michael “Howie” Howatson—both with over 30 years of expertise in digital transformation and brand strategy—the platform explores innovative design, strategic service design, and brand narratives in the Experience Economy.

With episodes featuring expert analysis, industry leader interviews, and case studies, "The Brand Experience" offers actionable insights for driving growth and innovation. Subscribe now to stay ahead as we bring you the future of brand engagement.

Episode 1 - Embracing the Experience Economy with "Howie" Howatson

Episode 2 - Unlock the Secrets of Product Design & Brand Experience with Katie Deloso

Announcing the Launch of PSi: POWER SHIFTER Digital's Next Big Leap in Brand Experience

At POWER SHIFTER Digital, we've always aimed to push the boundaries of how brands connect with their audiences. Today, we're thrilled to introduce PSi—our latest venture that's more than just a new agency. PSi is our bold step into the future of brand experience, designed for brands looking to go beyond the ordinary in the Experience Economy.

PSi blends service design with cutting-edge digital innovation to create experiences that resonate deeply with your audience. We’re focused on ensuring every customer interaction is technologically advanced, purpose-driven, and emotionally engaging. Whether you're refreshing your brand or starting from scratch, PSi is here to partner with you in crafting experiences that build loyalty, drive lasting growth, and connect with your audience on a deeper level. We can't wait to embark on this exciting journey with you—stay tuned for more updates as we shape the future of brand experience together.

Sponsored by POWER SHIFTER Digital and PSi

At?POWER SHIFTER Digital, we push the boundaries of product design and digital transformation, helping brands connect with their audiences through innovative digital products and services. Our expertise lies in co-creating seamless, user-centric solutions that drive growth and elevate brand experiences.

PSi?is our next leap forward—a specialized agency focused on redefining brand experience in the Experience Economy. We blend service design with cutting-edge digital innovation, ensuring every customer interaction is purposeful, tech-forward, and emotionally resonant.

Together, we're shaping the future of brands.

Explore how we can elevate your brand:?www.powershifter.com ?|?PSi