The First Call: Quick Reads | 01.05.23

Good evening. Here are tonight's quick reads.

INDUSTRY NEWS

Wilson Golf:?Enhances its Duo Soft golf ball

Bonfit:?Names Read the Greens, Golf Media as its PR agency

AGM:?Product Preview Reception returns on eve of the PGA Show

PGA Show:?Inventors Spotlight to showcase innovative products

PGA Show:?New Career Zone to provide golf career insight

Divots Sportswear:?To make record 46th trip to PGA Show

Branson Golf:?Recognized as a leading North American destination in 2022

??For more golf industry news, visit?The First Call

NOTES

Callaway Golf:?Announces a multiyear partnership with global music and entertainment star Niall Horan. The singer-songwriter will collaborate with Callaway on game-expanding initiatives to help connect with a wider, younger audience. ...?PIF Saudi International: British Open champion Cameron Smith commits to play in this year's tournament, Feb. 2-5 at Royal Greens Golf and Country Club in King Abdullah Economic City, Saudi Arabia. ...?PGA of America:?Michael Block of Mission Viejo, California; Sandra Changkija of Kissimmee, Florida; and Bob Sowards of Dublin, Ohio, won their respective 2022 PGA of America PGA Professional, Women’s PGA Professional and Senior PGA Professional Player of the Year Awards.

HEADLINES

??Masters extends two special invitations for first time since 2019 |?Sports Illustrated

??The PGA Tour is about to look different. Will it be different enough? |?Golf.com

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