FIRED OPENAI CEO GETS BACKING FROM STAFF IN SHOCKING TURN AROUND

On Friday, OpenAI fired chief executive Sam Altman. OpenAI is most known for creating ChatGPT and Altman is not only known as the CEO of the company but also as a figurehead of the AI movement. The board announced that it had made the decision to fire Altman because of inconsistent communication that was hindering performance of the company. In response to the firing, OpenAI’s investors and staff attempted to reinstate Altman. On Monday, Microsoft, one of OpenAI`s biggest investors, announced it had hired Altman in a shocking move. And, in an even more shocking move, Altman was hired back to OpenAI just four days after his firing. Click the link below to be updated with the latest news on the saga and see how this all could have an impact on AI in the future.

OTHER NEWS

DATA STORYTELLING THE WAY OF THE FUTURE?

Data has always been a powerful tool in every brand's arsenal. However, brands have been going a step further recently by using data to build campaigns and stories that put the customer at the forefront. For example, Georgia Gkolfinopoulou was informed that she was in the top 20 people in her area for purchasing healthy produce. She loved the message and this encouraged her to buy more healthy foods in the coming months. Click here to read more on how you can incorporate data storytelling into your brand.

SNOOP DOGG FOOLS US ALL

In perhaps one of the best marketing moves we have seen in recent memory, Snoop Dogg announced last week that he was quitting “the smoke”. This led to widespread speculation that he was quitting smoking cannabis, which Snoop Dogg has arguably been the face of for the last decade if not more. After a social media frenzy which included Meek Mill also announcing he was quitting due to doctor comments, Snoop announced that he was actually quitting smoke for fire pits and promoted a smokeless fire pit on all his socials. Click here to decide if this was a good marketing tactic or not.

Top post of the Week

This viral tiktok highlights the one person at work that everyone loves. The personality hire. Watch here.

This viral X post shows a man pulling an uno reverse card on escape room employees. Watch the full encounter here.

This Instagram post plays off of Andre 3000s newest album. See if you can get the joke here.

FFB Newsalert

PF Flyers Annoucement!

We are excited to announce that we will be continuing our partnership with PF Flyers in 2024. So far, we have helped PF Flyers identify their target consumer while also developing and employing strategies to help them effectively reach this consumer. In this next phase we look forward to a curated disruptive marketing campaign featuring some electrifying partnership and collaboration.. the future favors the Brave

“ACCEPT NO ONE'S DEFINITION OF YOUR LIFE; DEFINE YOURSELF" -Harvey Fierstein

TOPS SONGS OF THE WEEK

• Ari Lennox → Get Close: DC born singer Ari Lennox has released a new single, Get Close. This song is more of the same of the singer who is signed to J Cole`s Dreamville label. Known for her R&B/neo-soul sound, expect is more of the same great sounds for Ari on this track. Be sure to check her out!
• Sofi Tukker, Mari Merenda & Sophia Ardessore → Veneno: Sofi Tukker is a musical duo from Florida that have been Grammy nominated back in 2017. They have just collaborated with Mari Merenda and Sophia Ardessore for a new song, Veneno. This is a song that is sure to make you want to dance.
• KARRAHBOOO → Running Late: \Rising rapper Karrahboo is originally from Atlanta, but her laid back sounding songs are perhaps more representative of California music. Regardless, the rapper is currently a part of Lil Yatchy collective and went viral last month for her On The Radar cypher featuring the collective. She is now following up that success with this newly released single, which adds to her already established laid back sound and smooth bars. Check it out.