Firebase & AdMob: 2x win for app publishers and users alike
Not all ad formats suit every app and user. Some might boost your revenue and retention while others interrupt and ruin the user experience. Figure out which ads boost revenue and engagement without impacting the user experience and driving down retention rates.
To shed light on the unknowns, Firebase offers tools to help you:
- Experiment with different ad formats
- Compare results in real time
- Make data-driven decisions
Firebase and AdMob "Test New Ad Format Adoption" solution is a 2x win for app publishers and users alike.
App publishers earn more by optimizing they key variables in their ads strategies: show the right ad to the right segment at the right time with the right frequency. App users enjoy a better experience with less disruptive ads.
Learn more and start optimizing your ad strategy right away with two helpful docs: