A Fire & Security Christmas Tale Part 3...

Click to read Part 1 and Part 2

We have always done it this way!

The words kept repeating over and over in his head as, with an almighty crash,

the Spirit of Customers Yet To Come

appeared to him in a cemetery.

A tombstone read –?Scrooge Fire & Security - they always did it that way.

He peered over the edge of a hole in the ground. And saw the faces of his past customers staring out at him.?He could hear them crying:

"You stopped having time to make?us feel special so we went elsewhere when we upgraded!"

As Scrooge looked up at the ghost in terror, he felt a comforting arm around him.

"But it doesn't have to be like this.?You CAN make things change! You just need to work SMARTER not harder"

The arm pointed off into the distance and Scrooge saw Cratchitt and Marley sitting in his office.

They were brandishing their mobile phones and chortling about?how glad they were that Eb had the foresight to really embrace the power of the internet.?

Cratchitt was showing Marley an email enquiry which said:

“I saw you on LinkedIn. Can you quote me for new fire alarm system and access control equipment for my new factory?”

They both knew that this was the type of job that could be worth in excess of ￡100k.

Scrooge knew it too!

He could see his own inbox on the computer screen... There were lots of emails from the website’s contact form requesting site surveys, system take overs and upgrades.

The phone was ringing and everyone was bustling around the office. But they weren’t just like headless chickens piling up problems that would later land on his desk to be fixed. They were dealing with happy customers and genuine enquiries.?

He saw the Responsible Person at schools, factories and offices searching on the internet for fire safety equipment. And procurement and purchasing managers being instructed to get quotes for security systems to protect stock and personnel.

• He saw people visiting his website and picking up the phone to call and request a site survey.
• He saw others exchanging their emails for an informative ebook on how to keep their homes and businesses safe.
• He saw them returning to the website or picking up the phone to book a site survey after receiving an email.
• He saw delighted customers referring his business on to their contacts.
• He could see their sales figures and the graph was definitely moving upwards towards the ￡1.5m for annual turnover.

A noise from his phone brought him, reluctantly, back into the present day.

He was alone in his bed and he was smiling.

The notification announced a new email from Cratchitt.

The title was:

How to get customers for your Fire & Security business?

Well, there was no time like the present. He checked his watch.

At 12.01am on Xmas Day, he visited a website offering digital marketing specifically for his industry. Written by people who had worked with other companies just like Scrooge Fire & Security and generated the leads they needed to break through the financial barriers that were holding them back.

He clicked the button to book a call for the New Year...

Do you want to grow your Fire & Security company in 2023? Do you want more than just Word of Mouth enquiries??

Book a call here!

We look forward to helping you grow your Fire & Security business in 2023...