Fire Hose Sales Training

Most every company is fighting two fronts in a very difficult war when they train their salespeople.

On the one hand, they need to get a rep in the field ASAP. Every moment a territory is left unattended, the competition moves further ahead or gains ground.

However, getting a salesperson in the field quickly is a function of knowledge and capability. You simply can't send them out to represent the company TOO quickly or they can't really help -- and may actually do some damage!

The answer? Fire hose sales training.

You know exactly what I mean. A one-week CRASH course in product knowledge. Or maybe two weeks. On rare occasions, some mentoring or ride-alongs are sprinkled in for good measure.

Then, it's out to the territory -- MISSION ACCOMPLISHED...right?

No, not really. Unfortunately, your salesperson retains about 10-30% of the things they even remember. If you're lucky. Which is an even smaller fraction of ALL the things you threw at them.

So, how effective are they really?

In this week's Sales [UN]Training #podcast, I discuss the challenges associated with retaining the things taught in your training classes and the impact of "The Forgetting Curve."

You might want to look closely at this one...

Watch the full episode: https://www.youtube.com/watch?v=hqdUrXnX-RU

Listen to the full episode: https://linktr.ee/salesuntraining

#sales #salestraining #salesuntraining #salesleadership #salescoaching