"FinTech Marketing" - 5 Strategies you should follow.

Fintech marketing is the sum of marketing techniques specifically tailored for financial technology (‘fintech’) companies. These companies are using new technologies to improve, and ultimately, automate, the delivery and use of financial services to consumers.

At the same time, let’s face it: financial services are boring, from a consumer’s point of view. That’s no secret and I have no intention of covering that up.

Fintech marketing is all about marketing techniques for the present, not the dull techniques you used in 2007. And it is quite shocking to see so many companies advertise for a world we are no longer a part of.

"FinTech is not only an enabler but the driving engine." Pierre Gramegna, Minister of Finance, Luxembourg

That is why, I'm eager to share some Fintech Marketing strategies, that you should try:

1. "Go Mobile" with your initiatives:

In the 21st century everthing is mobile, and if you're not basing your marketing initiatives around these devices, you're missing out on one of the most effective ways to connect with consumers.

We're spending five hours a day on mobile devices and the time spent on mobile apps has skyrocketed 69% from 2016. That means, that fintech companies have at least, 5 hours a day to target mobile users to get the very most out of your marketing strategies.

First, ensure that you have a responsibe website. In doing so, you'll not only rank better in Google search results, but are more likely to create CONVERSATIONS from visitors you'll receive.

"Mobile is all about ease of use and speed."

2. Make social your best buddy

Some of us, and I am included, love the concept and are sharing pictures of our morning avocado toast or our afternoon double cheeseburger, while others refuse to download or sign up to even the most basic social sites.

When it comes to Fintech marketing, your first step will be identify the market sector you're going for, this, will directly impact your use of social media and will dictate where the most time should be spent.

Whether it's LinkedIn, Facebook, Instagram, Twitter, Snapchat, Tinder or YouTube you're going to need to pick and choose which is best to share your message and adopt a strategy for each. Social media is not one size fits alls. But it does have one amazing advantage over traditional marketing channels.

On most social media platforms, you get to really target your ideal customer. So remember, create your audience, and personalize content to each one of them.

3. Create valuable content

Whether you've created a tutorial video to buy a plane ticket or a how-to-guide on poaching an egg - if it's valuable content, it's becomes golden. After all, you're reading this article because it's valuable (don't lie to me!).

Content is more valuable than ever. Especially in the fintech marketing space. Millennials, for example, are often confused or uneducated with the financial situations surrounding themselves. A recent study found that 45% of Millennials want financial products and services that help them handle their financial situation, but 37% said they could not find resources online to educate them on vital financial topics. 

Valuable content builds trust and trust is vital for selling anything, especially a financial product. So, if you build your reputation through valuable content, you will absolutely bring more business to your company.

4. Go bold with branding

If you’re looking to make a bit of a splash with your fintech marketing, branding is the place to begin. You can have the best content available, a fantastic social strategy and a great mobile based platform, but if your branding looks like it was created right about when the dinosaurs were roaming the Earth – something isn’t going to sit right.

So, decide on a branding strategy early on and make sure that everything is kept consistent throughout the marketing campaigns. Your fintech company's identity needs to be seen in everything outside the office.

5. Engage, engage, engage

Engagement with your target audience for your marketing campaigns can be one of the most important factors in your long term strategy. Whether it’s in the comments section of an Instagram or Facebook post, a reply to an email or tweet or a conversation on LinkedIn, engagement should be the number one priority for promoting the brand within social.

You should create a personal experience for your customers and prospective customers to see. Stick to a clearly defined engagement strategy, keep active on social media and through your interactions with your customers, and before you knoe, more people will want to engage with your brand.

To close....

Financial services are rather dull, matter of fact aspects of our day to day life. In other words, dealing with personal finances is something we all have to do. But let’s be clear, no one will come to you with a big smile on their face and scream: “Oh my God, I had such an amazing experience opening a new savings account today.”

 So, while financial technologies could be boring, it doesn’t mean your marketing style should be boring as well.