The fine art of invisibility

At Cultural Communications we love a niche subject area. As oblique as it sounds, there are some affinities between lighting art and brand positioning through PR.  Narrative, careful orchestration of messaging, content and events comprise all the invisible stuff that goes on behind the scenes to create iconic brands. The more subtle, the more successful.

Here, TM Lighting talks about the secrets of glowing artwork: "Though it’s often the result of a tremendous amount of work and research, good lighting should ultimately appear incidental — or even invisible — allowing an artwork to be centre stage. We want people to see the artwork, not what’s lighting it."

https://www.christies.com/features/How-to-light-your-artworks-6683-1.aspx 

Just like great PR.