Finding Your 'Why': The Journey Begins

The journey to discovering your company’s 'Why' is a transformative process that requires introspection, clarity, and honesty. Your 'Why' is the foundation of your company’s identity—it’s the reason you exist beyond making a profit.

To start this journey, ask yourself and your team some critical questions:

• What inspired you to start your business?

"I was inspired to start my business by a deep desire to make a meaningful difference in the lives of others. I saw a gap in the market where customer needs were not being fully addressed, and I knew that with the right passion and innovation, I could provide solutions that genuinely improved people's lives. The idea of building something that not only generates value but also creates a lasting impact on society is what fuels my drive every day."

• What problems are you passionate about solving?

"I am passionate about solving problems that create a better, more efficient way of living and working. In business, this could mean streamlining operations, enhancing customer experiences, or fostering a positive workplace culture. I believe that every challenge presents an opportunity to innovate and improve. Whether it's breaking down communication barriers in teams or finding new ways to engage with customers, I am committed to addressing issues that lead to real, tangible progress for both individuals and the community at large."

• How does your work impact your customers, community, and industry?

"My work impacts my customers by providing them with solutions that truly resonate with their needs and aspirations, leading to improved satisfaction and loyalty. On a broader scale, the community benefits from our focus on ethical practices and social responsibility, whether through sustainable business operations or community outreach initiatives. In the industry, we strive to set new standards by challenging the status quo, pushing for innovation, and inspiring others to think beyond traditional boundaries. Ultimately, our goal is to create a ripple effect of positive change, starting with the customers we serve and extending to the wider industry and community."

Reflect on these questions, and look for common themes that resonate with your core values and beliefs. Remember, your 'Why' should inspire and guide your organization through both good times and challenges.

As you begin to uncover your 'Why,' keep it simple, authentic, and meaningful. Your 'Why' isn’t just a catchy slogan—it’s a statement that should resonate deeply with everyone in your organization and beyond.

Next edition, we’ll explore how to align your team with this purpose and the crucial role HR plays in making your 'Why' a living part of your company culture.