## finding your "why" connecting with your purpose in business and life

##my thoughts

we all have a "why"... a purpose, a driving force behind everything we do.. it might be a passion, a belief, a desire to make a difference in the world...

but sometimes, it gets buried under the weight of expectations, deadlines, and the relentless pursuit of "success." we get so caught up in the "what" and the "how" that we forget to ask ourselves "why" we're doing it all in the first place.

i've been there... in the early days of Goodwyn Tea - Blend For Good , i was driven by ambition, by the desire to build a successful brand... it wasn't until i started to connect with my "why" – the desire to share my love for tea, to create moments of joy and connection, to build a business that's rooted in values and authenticity – that things truly started to fall into place..

and with Goodwysh , my "why" became even clearer.. it's about helping others build meaningful relationships, about fostering a sense of community, about making a positive impact on the world.. one thoughtful gesture at a time…

the same goes for life. your personal 'why' guides your choices, drives your passions, and aligns your actions with your values... for me, it’s about creating moments of connection, whether through a cup of tea or a conversation... it's what fuels my days and gives depth to my work.. remember, your 'why' is uniquely yours… it's not a one-time discovery but a continuous journey of alignment and realignment…

## videos I enjoyed watching

• “Start with Why - Simon Sinek’s
• The power of purpose by Oprah Winfrey
• “What Makes a Good Life?” – Robert Waldinger

## books worth a read

• Atomic Habits by James Clear
• Daring Greatly by Brené Brown
• “Ikigai” by Héctor García

## helpful links

• A LinkedIn post I wrote about it
• Find Your Why – Free Workbook
• Purpose-Driven Leadership Resource Hub – Harvard Business Review

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