Finding Your Way Home
Dave Clare
I help leaders and business owners evolve the world of work. Is your organisation ready to evolve? Are you?
CHAPTER TWO of Building Your CASA. When Business Finds Its Way Home
What if everything you've been taught about culture and strategy is backwards?
The traditional view pits them against each other, as if you must choose. Or worse, treats them as separate initiatives running on parallel tracks, never truly meeting. But here's a perspective that might change everything: Culture isn't your company's personality - it's your strategy's shield.
Think of culture as a parent protecting its child. When your culture truly wraps around your strategy, it doesn't just support it - it nurtures it, protects it, allows it to grow boldly and safely.
This is CASA.
This is where we feel safe.
This is where we feel at home.
But first, let's confront some uncomfortable truths about traditional business thinking:
"When your business only cares about numbers, don't be surprised when you are one of them" -a Clarism
Look at most strategic plans. What's at their heart? Numbers. Revenue targets. Profit margins. Market share. These aren't evil - but when they become your end game, something insidious happens:
"When money is your end game, you'll play any game" a Clarism
And perhaps most tellingly:
"If your business only cares about making a profit, don't complain when your people only care about making a paycheck" - a Clarism
This is why so many businesses are growing but not evolving. They're getting bigger but not better. They're scaling up but not leveling up.
CASA offers a fundamentally different path:
Instead of treating growth as a linear march toward numeric targets, it embraces business as a series of natural evolutions
Rather than forcing change, it creates conditions where evolution becomes your organization's natural state
Where traditional strategies start with numbers, CASA strategy is born from mission - who your organization needs to become to stay relevant and meaningful
Listen to Elizabeth Humphries' experience: "The Culture and Strategy Alignment was an eye-opening experience... it ignited me to dig into finding out what my values are and my 'why'." This isn't just another feel-good moment. This is about fundamental transformation.
The contrast is stark:
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Traditional Approach:
CASA Approach:
One leader, James, captured this transformation perfectly:
"Before, we experienced drift in certain aspects of the business. Now, having the clarity and alignment of our purpose, values, vision, and mission, provides us the right lenses to enable decisions and empowered growth."
The result?
Their business grew by 25% year on year. Not because they chased numbers, but because they created something more fundamental - a true alignment between who they are and who they're becoming.
When you build a CASA, you're creating a home where:
This isn't about adding another initiative to your already full plate. It's about fundamentally reshaping how culture and strategy work together to create an organization that doesn't just grow - it evolves.
If you want people to feel like they belong, then you need to build you CASA...
But that's a story for tomorrow...
Chapter Three: Building Your CASA.
Dave Clare, CEO & Founder Circle Leadership
It's time to lead different.
Together we can...
#EvolveTheWorldOfWork
If you missed want to read Chapter One, You can find it here: