Finding your voice and sharing your message

Have you been tuning into the US election and the speeches this week?

Here's one aspect that I find fascinating:

Every political speech is, at its core, a sales pitch.

Politicians are selling ideas.

Persuading you to buy (vote).

Telling you their origin story.

Hoping you'll buy into their unique vision, message and point of view.

They're saying, "Choose me, and here's why..."

Sound familiar?

And unfortunately, we see a lot of negative messaging and tactics in both politics and business.

False claims, manipulation, personal attacks, aggressive or narcissistic behavior...

So we start to believe that the only way to win is to mimic these kinds of tactics.

- OR -

We go the other route, and simply opt out of marketing our business, with thoughts like:

"I don't want to be perceived as a show off, fake, pushy or sleazy. "

"Sales require a certain personality type that I don't have. I'm not good at this, so it's pointless to even try."

"This requires too much effort. It's just not worth it."

I see this all the time. And P.S. I sometimes struggle with it too!! When I see the ways that other business coaches market and message their service and it doesn't fit with the way I would do it.

So what should we do?

Sit around with other solo business owners... moan and complain? Voice your disapproval of these people and tactics with a loud BOO? Here's what Obama would say to that...

Don't boo, share your message.

Don't boo, show us a different kind of leadership, marketing and selling.

Trump and others use Twitter (X) in terrible ways, so does that mean we should opt out of using Twitter? Of course not. Twitter is just a tool. (And a free way to reach millions of people!)

It's a podium with a microphone. ???

So the question is...

• will you stand in the crowd and BOO?
• will you opt out and leave the stadium?
• or will you bravely step up to the mic and say something?

Your voice, your message—could be exactly what someone out there needs to hear today.

What's your take? Let's chat about it in the comments.

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Beth Farris is a Business Clarity Mentor who believes the key to success is clarity, solid foundations, and intentional action. So she helps people clarify their unique brilliance, niche, business model and message, along with a marketing strategy that's aligned to their unique personality, style, and strengths. Learn more at www.beth-farris.com.