Finding Your Target Market

Before you attempt to sell your products or services, you need to know to whom you’re selling them.

Market research is an important step in any advertising campaign, and one that is unfortunately overlooked too often. Without a good handle on your target market, you will be wasting your time, effort and money.

The most effective marketing is designed to specifically reach the people who are most likely to buy your product or service.

This is one reason why traditional advertising has such a low response rate. Just about everyone has access to television, radio, and print media like newspapers and phone books. Only a small percentage of those people will be in your target demographic.

There are two steps to target marketing, which is also referred to as niche marketing.

The first is to define your target, and the second is to find ways to reach them.

Once you have accomplished these steps, you can incorporate this information into your marketing campaign and that will give you the most bang for your money (or more likely, your efforts).

Subscribe and Follow for more Sales & Marketing Chronicles

To Your Success ??

? Freedom Obanijesu

#Afriplat

#freedomobanijesu